Saif Khan
@saifkhan2
Results-driven Paid Media Manager with expertise in Google Ads.
GermanyWhat I'm looking for
With over four years of hands-on experience in managing and optimizing Google Ads campaigns, I have consistently delivered strong return on ad spend (ROAS) and revenue growth. My expertise lies in data-driven decision-making, utilizing analytics tools such as Looker, Tableau, and Excel to monitor performance and drive continuous optimization. I thrive in collaborative environments, working closely with creative teams to develop impactful marketing assets that resonate with target audiences.
Currently, as a Paid Media Manager at Bluemech, I manage a substantial monthly budget, achieving impressive results such as a 4.2x ROAS and a 19% reduction in cost per acquisition (CPA). My previous roles have equipped me with a robust skill set in digital marketing, including campaign management, performance analysis, and cross-functional collaboration. I am passionate about leveraging my skills to drive growth and enhance brand visibility.
Experience
Work history, roles, and key accomplishments
Paid Media Manager
BLUEMECH
Jun 2024 - Present (1 year 1 month)
Managed Google Ads campaigns (Search, Display, YouTube) with a significant monthly budget, achieving 4.2x ROAS and 19% lower CPA using Google Analytics and Looker Studio. Collaborated with creative teams on asset development, increasing CTR by 10%, and reported campaign performance to stakeholders, ensuring KPI targets were met.
Digital Marketing Intern | SEO & SEA
HELLA Gutmann Solutions
Nov 2023 - Apr 2024 (5 months)
Supported Google Ads and LinkedIn campaigns with a €15k budget, generating over 400 leads and increasing email open rates by 9% using Google Analytics and Excel. Created over 20 marketing assets, managed multiple channels, and boosted brand engagement while performing market research to improve campaign efficiency.
Senior Paid Media Manager
Greytrix EMEA
Jan 2022 - Dec 2022 (11 months)
Led ERP/CRM demand generation efforts, delivering over 2,000 leads per month and increasing event registrations by 23% using HubSpot and Google Analytics. Aligned with sales and product teams, boosting sales-readiness by 15% and pipeline velocity, while managing multi-channel campaigns to increase conversion rates by 10%.
Performance Marketing Manager
Global Software Services
Jun 2019 - Dec 2021 (2 years 6 months)
Managed Google Ads and Meta campaigns, achieving over 150k conversions and 500k engagements; built over 20 landing pages and 40 assets. Reduced bounce rate by 22% and improved conversion rates by 18% through data analysis and retargeting efforts.
Education
Degrees, certifications, and relevant coursework
GSGisma Business School
Masters in Digital Marketing, Digital Marketing
Pursued a Master's degree focusing on advanced digital marketing strategies. Gained expertise in areas such as Google Ads, analytics, and campaign optimization.
MUMumbai University
Bachelor in Management Studies, Management Studies
Completed a Bachelor's degree in Management Studies, building a foundational understanding of business principles. Developed skills in various aspects of management and organizational behavior.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
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