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@saifkhan2
Results-driven Paid Media Manager with expertise in Google Ads.
With over four years of hands-on experience in managing and optimizing Google Ads campaigns, I have consistently delivered strong return on ad spend (ROAS) and revenue growth. My expertise lies in data-driven decision-making, utilizing analytics tools such as Looker, Tableau, and Excel to monitor performance and drive continuous optimization. I thrive in collaborative environments, working closely with creative teams to develop impactful marketing assets that resonate with target audiences.
Currently, as a Paid Media Manager at Bluemech, I manage a substantial monthly budget, achieving impressive results such as a 4.2x ROAS and a 19% reduction in cost per acquisition (CPA). My previous roles have equipped me with a robust skill set in digital marketing, including campaign management, performance analysis, and cross-functional collaboration. I am passionate about leveraging my skills to drive growth and enhance brand visibility.
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Work history, roles, and key accomplishments
BLUEMECH
Jun 2024 - Present (1 year 5 months)
Managed Google Ads campaigns (Search, Display, YouTube) with a significant monthly budget, achieving 4.2x ROAS and 19% lower CPA using Google Analytics and Looker Studio. Collaborated with creative teams on asset development, increasing CTR by 10%, and reported campaign performance to stakeholders, ensuring KPI targets were met.
HELLA Gutmann Solutions
Nov 2023 - Apr 2024 (5 months)
Supported Google Ads and LinkedIn campaigns with a €15k budget, generating over 400 leads and increasing email open rates by 9% using Google Analytics and Excel. Created over 20 marketing assets, managed multiple channels, and boosted brand engagement while performing market research to improve campaign efficiency.
Greytrix EMEA
Jan 2022 - Dec 2022 (11 months)
Led ERP/CRM demand generation efforts, delivering over 2,000 leads per month and increasing event registrations by 23% using HubSpot and Google Analytics. Aligned with sales and product teams, boosting sales-readiness by 15% and pipeline velocity, while managing multi-channel campaigns to increase conversion rates by 10%.
Global Software Services
Jun 2019 - Dec 2021 (2 years 6 months)
Managed Google Ads and Meta campaigns, achieving over 150k conversions and 500k engagements; built over 20 landing pages and 40 assets. Reduced bounce rate by 22% and improved conversion rates by 18% through data analysis and retargeting efforts.
Degrees, certifications, and relevant coursework
Masters in Digital Marketing, Digital Marketing
Pursued a Master's degree focusing on advanced digital marketing strategies. Gained expertise in areas such as Google Ads, analytics, and campaign optimization.
Bachelor in Management Studies, Management Studies
Completed a Bachelor's degree in Management Studies, building a foundational understanding of business principles. Developed skills in various aspects of management and organizational behavior.
Software and tools used professionally
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