Saif Khan

Managed Google Ads campaigns (Search, Display, YouTube) with a significant monthly budget, achieving 4.2x ROAS and 19% lower CPA using Google Analytics and Looker Studio. Collaborated with creative teams on asset development, increasing CTR by 10%, and reported campaign performance to stakeholders, ensuring KPI targets were met.

Supported Google Ads and LinkedIn campaigns with a €15k budget, generating over 400 leads and increasing email open rates by 9% using Google Analytics and Excel. Created over 20 marketing assets, managed multiple channels, and boosted brand engagement while performing market research to improve campaign efficiency.

Led ERP/CRM demand generation efforts, delivering over 2,000 leads per month and increasing event registrations by 23% using HubSpot and Google Analytics. Aligned with sales and product teams, boosting sales-readiness by 15% and pipeline velocity, while managing multi-channel campaigns to increase conversion rates by 10%.

Managed Google Ads and Meta campaigns, achieving over 150k conversions and 500k engagements; built over 20 landing pages and 40 assets. Reduced bounce rate by 22% and improved conversion rates by 18% through data analysis and retargeting efforts.

Pursued a Master's degree focusing on advanced digital marketing strategies. Gained expertise in areas such as Google Ads, analytics, and campaign optimization.

Completed a Bachelor's degree in Management Studies, building a foundational understanding of business principles. Developed skills in various aspects of management and organizational behavior.