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IKECHI EKWE

@ikechiekwe

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Results-oriented Senior Performance Marketing Manager with digital expertise.

Germany

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and data-driven strategies.

I am a seasoned and results-oriented digital marketing executive with over 4 years of work experience across various corporate sectors. Currently, I serve as a Senior Performance Marketing Manager at Helpling, where I coordinate marketing campaigns across key markets, achieving at least 95% of core business targets. My strategic approach has led to an annual growth rate of 25% and improved conversion rates through rigorous A/B testing and optimization.

Throughout my career, I have developed a strong affinity for data analysis and performance monitoring. My experience includes managing substantial marketing budgets, creating Tableau dashboards for campaign performance analysis, and collaborating with cross-functional teams to enhance customer acquisition strategies. I pride myself on my ability to leverage insights from data to drive effective marketing strategies and improve overall business performance.

My journey in digital marketing has equipped me with a comprehensive skill set, including expertise in PPC campaigns, CRM strategies, and multi-channel marketing. I am passionate about continuous learning and staying updated with the latest trends in digital marketing, which enables me to implement innovative solutions that drive results.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Manager

Current

Helpling

Sep 2023 - Present (1 year 9 months)

Coordinated marketing campaigns across key markets, achieving 95% of core business targets. Managed a six-digit marketing budget, improved conversion rates through A/B testing, and created dashboards for campaign performance analysis.

Performance Marketing A B Testing Google Ads Tableau Budget Management Campaign Optimization Stakeholder Management Digital Marketing Data Analysis

B2B Paid Media Manager

Urban Sports Club

Jan 2022 - Aug 2023 (1 year 7 months)

Managed PPC campaigns across six markets, optimizing ad spend and campaign performance. Initiated tests and collaborated with local marketing teams to define omni-channel strategies.

PPC Strategy Budget Management Campaign Optimization Data Analysis Marketing Strategy Lead Generation Digital Marketing

Performance Marketing Manager

Biomes

Jan 2021 - Jan 2022 (1 year)

Developed go-to-market strategies and executed multi-channel paid campaigns. Managed marketing budgets and implemented CRM campaigns to enhance customer engagement and acquisition.

Go To Market Strategy Multi channel Marketing Budget Management Customer Engagement CRM Data Analysis Marketing Strategy Digital Marketing

Performance Marketing Manager

Beeanco

Feb 2020 - Feb 2021 (1 year)

Executed multi-channel paid campaigns and optimized performance through A/B testing and SEO strategies. Collaborated with sales and operations to support collective goals.

A B Testing SEO Data Analysis Customer Segmentation Performance Optimization Digital Marketing Campaign Management

Product Management Trainee

Deutsche Post DHL

Mar 2020 - Apr 2020 (1 month)

Worked on a digital marketing consulting project, developing evaluation models for start-ups and collaborating on project timelines and presentations for top management.

Project Management Digital Marketing Data Analysis Team Collaboration Presentation Skills Marketing Strategy Stakeholder Engagement

Performance Marketing Manager

Clobek Ltd

Apr 2018 - Apr 2019 (1 year)

Created and optimized email automations and coordinated data analysis for marketing teams, leading to increased sales and improved customer journey insights.

Email Marketing Data Analysis Customer Journey Marketing Automation Performance Optimization Sales Strategy Campaign Management Digital Marketing

Performance Marketing Analyst

Clobek Ltd

Mar 2016 - Dec 2017 (1 year 9 months)

Monitored campaigns and utilized web analytics to optimize marketing strategies. Engaged with clients to maintain relationships and improve landing page performance.