Open to opportunities

Sofía Paz Luna

@sofapazluna

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Experienced Senior Performance Marketing Manager driving user acquisition strategies.

Germany

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and drive growth in a collaborative environment.

I am a results-driven Senior Performance Marketing Manager with extensive experience in managing and optimizing paid social channels, influencer partnerships, and performance campaigns across Europe. Currently, I lead acquisition strategies for BLIQ APP, focusing on digital channels such as Google App and Paid Social, particularly in Poland and Germany.

Throughout my career, I have successfully managed high-impact performance campaigns, overseeing significant budgets and crafting powerful briefing and creative strategies. My expertise extends to launching go-to-market strategies and managing TikTok influencer partnerships, which have significantly amplified brand visibility and performance. I thrive in dynamic environments and am passionate about driving user acquisition through innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Manager

Current

Bliq App

Jan 2025 - Present (10 months)

Responsible for acquisition on digital channels, including Google App, Paid Social, and Influencer marketing. Also responsible for go-to-market strategies in Poland and Germany.

Google Apps Paid Social Influencer Marketing Go To Market Strategy Performance Marketing User Acquisition Campaign Optimization Marketing Strategies

Senior Paid Social Manager

Zenjob

Jan 2022 - Present (3 years 10 months)

Managed and took ownership of Meta and TikTok paid social channels to drive user acquisition and boost brand awareness. Managed TikTok influencer partnerships to amplify brand visibility and drive performance.

Meta Ads Paid Social Influencer Marketing User Acquisition Brand Awareness Creative Strategy Campaign Management Performance Marketing

Paid Social Specialist

Delivery Hero

Jan 2020 - Present (5 years 10 months)

Held the position of Channel Manager, responsible for paid acquisition on social channels for Central Europe. Led launch strategy and go-to-market efforts for social acquisition channels in Germany and Slovakia.

Facebook Ads Twitter Ads Paid Social Channel Management Go To Market Strategy

Paid Social Manager

Supervista

Jan 2019 - Present (6 years 10 months)

Spearheaded the management of high-impact performance campaigns on Meta platforms, handling monthly budgets ranging from 500K to 1M. Led translation and content development for the Spanish market to ensure effective communication and engagement with diverse audiences.

Meta Ads Performance Marketing Budget Management Content Development Translation Digital Marketing Campaign Optimization Strategic Planning

Paid Social Specialist

Cabify

Jan 2017 - Present (8 years 10 months)

Oversaw end-to-end management of social media and programmatic display media buying campaigns, with a focus on user acquisition, targeting LATAM countries. Effectively managed monthly budgets ranging from 100-200k.

Social Media Marketing Programmatic Media Buying User Acquisition Budget Management Campaign Management Digital Advertising Performance Marketing

Digital Media Planner

BBDO Proximity Agency

Jan 2016 - Present (9 years 10 months)

Developed and executed strategic initiatives to optimize social media campaigns, aligning with objectives of both awareness and performance. Created customized dashboards for performance tracking and implemented social listening practices to generate valuable insights.

Campaigns Strategic Planning Performance Tracking Social Media Listening Data Analysis Campaign Optimization Digital Marketing Dashboards Marketing Strategy

Digital Strategic Planner

Social Noise Agency

Jan 2015 - Present (10 years 10 months)

Specialized in digital strategic planning with a focus on paid media, defining key performance indicators (KPIs) for campaign evaluation. Expertise in developing media plans across various platforms including social media, Google Display Network (GDN), YouTube, and email marketing.

Paid Media KPIs Media Planning Social Media Google Display Network YouTube Email Marketing

Digital Strategic Planner

Social Noise Agency

Jan 2013 - Present (12 years 10 months)

Managed strategic planning to achieve business objectives. Proficient in media planning across diverse channels including social media, search engine marketing (SEM), display advertising, and email marketing.

Strategic Planning Media Planning Social Media Search Marketing Display Advertising Email Marketing Content Management Digital Strategy

Education

Degrees, certifications, and relevant coursework

Complutense University of Madrid

Bachelor's degree, Advertising and Public Relations

Completed a Bachelor's degree focusing on Advertising and Public Relations. Gained foundational knowledge in communication strategies and public relations practices.