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Florencia Monjo

@florenciamonjo

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I build data-driven commercial operations, market intelligence, and B2B prospecting systems.

Argentina

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What I'm looking for

I'm looking to apply market research, CRM operations, data quality, and analytics to help commercial and marketing teams improve prospecting, targeting, reporting, and data-driven decision-making.

At Win & Winnow, I research target markets, identify relevant companies and contacts, and build verified prospect lists for Business Development. I use public sources, LinkedIn, and Apollo.io to enrich company, industry, location, and contact data.

I manage HubSpot contact data, workflows, automations, ownership, stages, and data quality. I also review outreach results with Business Development to improve targeting, prospecting criteria, and lead-list construction.

I build Power BI and Looker Studio dashboards that connect Marketing, website, and Sales data into practical recommendations for leadership. Through independent consulting and We Make Change, I’ve also supported startups and impact ventures with market research, SEO analysis, strategic planning, and marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Associate to Marketing Coordinator

Current

Win & Winnow

May 2022 - Present (4 years 5 months)

Conducts business research and commercial intelligence, identifying target markets and relevant companies. Manages CRM data in HubSpot, builds prospect lists, and develops dashboards in Power BI and Looker Studio to support business development.