Open to opportunities

Jhonatan Castro Cristancho

@jhonatancastroc

Senior marketing intelligence and BI analyst who turns data into dashboards, automated workflows, and growth strategies.

Mexico

Message

What I'm looking for

I’m looking for a role where I can lead marketing intelligence and BI initiatives, build dashboards in Power BI, automate processes, and partner with teams to drive measurable growth through data-driven decisions.

I’m a Senior Marketing Intelligence Specialist and BI Analyst with a strong foundation in international business, delivering data-driven marketing and performance reporting. At Skysense, I plan and execute digital marketing strategy while building executive-grade reports in Power BI through CRM administration and rigorous data analysis.

Previously, I led B2B commercial teams and owned KPI reporting in high-volume mass consumption environments, tracking customer satisfaction (CSAT/NPS), revenue, engagement, and weekly active users while optimizing pricing and market share. I’m especially motivated by digital transformation—process automation, dashboarding for critical KPIs, and turning insights into practical actions that improve business performance.

Experience

Work history, roles, and key accomplishments

Current

Sr. Marketing Intelligence Specialist

Current

Skysense

Aug 2025 - Present (8 months)

Plan and execute comprehensive digital marketing strategies. Build executive and management reports with Power BI and support CRM administration, while managing SEO/SEM and paid campaigns across Google and LinkedIn.

Power BI CRM Administration Data Analysis SEO SEM Google Ads LinkedIn Ads Google Analytics Email Marketing Python Business Intelligence Business Analysis DAX Power Automate Microsoft PowerApps Sales Strategy Benchmarking

Business Intelligence Analyst

Skysense

Sep 2024 - Jul 2025 (10 months)

Analyzed key organizational data to support strategic decision-making using BI tools and programming. Automated and optimized processes to improve KPI performance through dashboards and reports.

Business Intelligence KPIs Dashboard Development Data Analysis Process Automation Data Driven Decision Making Reporting Power BI Tableau Excel Macros Process Improvement KPI Tracking KPI Analysis Automation Business Planning Python

Sales Supervisor (B2B Frontline)

Anheuser-Busch InBev

Sep 2022 - Jan 2024 (1 year 4 months)

Coordinated and led a B2B sales team, conducting market visits and managing a client portfolio. Monitored commercial strategies and market share (SOM), managed pricing and brand strategies, and reported financial and customer satisfaction KPIs including CSAT and NPS.

B2B Sales Leadership Portfolio Management Market Share (SOM) Analysis Pricing Analysis KPIs Digital Net Revenue Tracking Weekly Active Users

Sales Assistant (B2B Data Analyst)

Anheuser-Busch InBev

May 2022 - Aug 2022 (3 months)

Generated commercial reports to identify sales opportunities through data analysis and supported process management for the company’s digital transformation initiatives. Developed digital product/service catalogs, supported sales managers, and monitored stock levels.

Sales Reporting Data Analysis Sales Support Process Management Digital Catalogs Nielsen Data Nielsen Data Analysis Support Operations

Sales Analyst (Data Sales Analyst)

Anheuser-Busch InBev

Nov 2020 - Apr 2022 (1 year 5 months)

Supported sales managers and commercial executives with Share of Market dashboards and reporting. Tracked financial and commercial KPIs, managed orders, and monitored logistics for products, packaging, and transportation.

Share Of Market Reporting KPI Tracking Sales Analytics Order Management Dashboard Support performance reporting Logistics Business Planning Business Strategy Reporting Pricing Qlikview Cognos IBM Cognos Analytics Power BI Nielsen Data Nielsen Data Analysis

Marketing Analyst

Anheuser-Busch InBev

Oct 2019 - Oct 2020 (1 year)

Analyzed commercial assets and CAPEX reports, and developed market programs to drive demand generation across sales channels. Managed SEO and SEM to improve product visibility and positioning in B2B stores and marketplace platforms.

Marketing Analytics Demand Generation Brand Growth Forecasting B2B Marketing Strategic Planning Sales Operations KPI Tracking KPI Analysis KPIs And Metrics Market Research Market Analysis Nielsen Data

Operations Leader (Messaging & Delivery)

Transportes Saferbo S.A

Oct 2016 - Dec 2017 (1 year 2 months)

Led messaging and package delivery operations, including receiving/dispatching goods and managing mail carriers. Optimized delivery times, handled client acquisition and account follow-up, and monitored accounts receivable and payments.

Operations Management Logistics Client Management Accounts Receivable

Traffic and Dispatch Analyst

Transportes Saferbo S.A

Sep 2015 - Sep 2016 (1 year)

Assisted in controlling regional/national trucks and truckers, consolidating merchandise documentation and guides. Managed inventories and stock, tracked vehicles, and provided operational support to sales and customer service.

Trucker Coordination Document Control Inventory Management Stock Monitoring Operational Support