Open to opportunities

Fleur Vally

@fleurvally

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I am a Marketing Communications Manager specializing in luxury hospitality, content, PR, and digital strategy.

Singapore

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What I'm looking for

I seek a senior marketing communications role where I can lead PR, social and content strategy, mentor a creative team, and grow brand visibility in luxury, beauty or tech.

I have over ten years' experience across marketing and communication roles, currently leading a marketing communications team at a 5‑star Marriott property in Singapore where I drive social media, PR, and digital strategy.

I have worked across hospitality, beauty and fintech in Hong Kong and Paris, managed teams of up to four, and was part of a property reopening after an 18‑month renovation. I lead influencer and media partnerships that increase visibility and drive bookings.

My day‑to‑day combines copywriting and content creation with campaign and event management, from photoshoots to email campaigns, Wordpress updates and ads management. I maintain brand consistency and oversee press relations to maximise coverage.

I am a collaborative leader and Service Culture Champion certified by Marriott, passionate about storytelling, mentoring teams and delivering measurable results for luxury and digitally driven brands.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Manager

Current

W Singapore – Sentosa

Lead hotel digital marketing and social media strategy, managing a team of 4 and increasing brand visibility across channels.

Social Media Strategy Team Management Copywriting Content Creation Digital Marketing PR Event Management

Marketing Communications Manager

Le Méridien Hong Kong

Nov 2019 - Apr 2023 (3 years 5 months)

Managed PR and digital strategy for the hotel, overseeing 2 staff and influencer partnerships and contributing to the property's reopening after an 18-month renovation.

PR Social Media Influencer Marketing Content Creation Media Relations WordPress Email Marketing Team Management

Assistant Communication Manager

The Kase

Apr 2019 - Oct 2019 (6 months)

Managed English and French copywriting, social media strategy and influencer campaigns while supervising a two-person communication team to grow engagement.

Copywriting Social Media Influencer Marketing Content Strategy Community Management

Marketing and PR Manager

APrivacy

Apr 2016 - Apr 2019 (3 years)

Developed PR and social media strategies for a fintech cybersecurity startup, delivered written content and managed PR events to build brand engagement.

PR Strategy Social Media Content Creation Event Management Copywriting Media Relations

Communication and PR Coordinator

Shangri-La Hotel

Jan 2015 - Dec 2015 (11 months)

Managed media coverage and corporate communications for the Paris property, drafting press releases and marketing materials to ensure brand consistency.

Media Relations Copywriting Press Materials Event Promotion Agency Management WordPress

Marketing Researcher

L'Oréal Luxe – Lancôme

Oct 2013 - Oct 2014 (1 year)

Performed qualitative and quantitative market research for the skincare segment and produced actionable recommendations to support marketing strategy.

Market Research Qualitative Research Quantitative Analysis Competitive Analysis Reporting

Education

Degrees, certifications, and relevant coursework

IAE Gustave Eiffel

MS in Luxury Marketing and Communication, Luxury Marketing and Communication

2013 - 2014

MS in Luxury Marketing and Communication sponsored by Louis Vuitton with coursework in marketing, communication, digital marketing, marketing research, merchandising, accountancy, and law.