Open to opportunities

Shannon Lee

@shannonlee

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Strategic marketing manager with a focus on premium brand experiences.

Singapore

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic thinking, with opportunities for growth.

I am a strategic marketing manager with extensive experience in enhancing brand value and customer engagement. At American Express, I successfully collaborated with premium brand partners to create exclusive events and experiences for our high-net-worth members, achieving a remarkable 200% oversubscription rate for events. My ability to manage complex partnerships and campaign budgets has consistently driven significant attendance and engagement.

Previously, at Shopee, I played a pivotal role in developing marketing strategies that led to a 30% increase in traffic and a 15% boost in GMV during major campaigns. My hands-on approach in managing media plans and optimizing budgets has resulted in cost savings and improved user experiences. I thrive in dynamic environments where I can leverage my skills in project management and cross-functional collaboration to deliver impactful results.

Experience

Work history, roles, and key accomplishments

Manager, Strategic Benefits & Experiences

American Express

Jan 2024 - Mar 2024 (2 months)

Managed partnerships and events for Centurion and Platinum Members, achieving a 200% oversubscription rate. Spearheaded campaign budgets and presented performance updates to C-suite stakeholders.

Event Management Partnership Development Budget Management Marketing Strategy Performance Analysis Customer Engagement Campaign Management

Manager, Premium Products

American Express

Sep 2023 - Jan 2024 (4 months)

Repositioned The Platinum Card value proposition and launched integrated marketing campaigns. Conducted product training for customer care teams to enhance service quality.

Product Marketing Brand Management Digital Marketing Customer Training Campaign Execution Value Proposition Market Research Customer Service

Senior Marketing Associate, Special Projects

Shopee

Jan 2023 - Sep 2023 (8 months)

Developed the Shopee Coins program and executed successful rewards campaigns, significantly increasing traffic and GMV. Managed media plans for mega campaigns.

Marketing Strategy Campaign Management Media Planning User Experience Data Analysis Program Development Cross Functional Collaboration Training

Marketing Associate, Campaigns (Fashion & Toys)

Shopee

Jul 2022 - Jan 2023 (6 months)

Led marketing plans for Fashion and Toys, achieving significant GMV growth. Managed voucher budgets and established a community channel for customer engagement.

Marketing Management Budget Management Community Engagement Strategic Planning Cross Functional Collaboration Performance Tracking Campaign Optimization Team Leadership Customer Insights

Marketing Associate, Campaigns (Fashion)

Shopee

Jan 2021 - Jul 2022 (1 year 6 months)

Managed successful fashion campaigns and offline events, achieving significant order uplift and media coverage. Spearheaded KOL engagement initiatives.

Campaign Management Event Coordination KOL Engagement Social Media Strategy Performance Analysis Content Creation Community Building Marketing Analytics

Education

Degrees, certifications, and relevant coursework

Nanyang Technological University

Bachelor of Business, Marketing

2015 - 2019

Grade: Honours (Distinction)

Activities and societies: Participated in cheerleading and received the Most Valuable Player Award in NTU Aces Cheerleading. Also recognized with the Shopee - Value Star Award in 2022.

Completed a Bachelor of Business with a focus on Marketing, achieving Honours with Distinction. The program provided a comprehensive understanding of marketing principles, consumer behavior, and strategic marketing management.