At MyRepublic Broadband Pte Ltd, I led the marketing launch of MyRepublic’s 10Gbps broadband offering, coordinating internal teams and external agencies on positioning, communications and go-to-market execution.
I managed an annual marketing budget of approximately S1M and around five major campaigns annually. My work covered campaign planning and delivery, customer acquisition initiatives, and post-campaign performance analysis.
At ChainUp Pte Ltd, I grew the combined social media audience to 300K+, increasing followers by 3,000% within one year. I also built relationships with influencers and community stakeholders, contributing to stronger engagement and reach.
Across telecommunications, technology and consumer brands, I've worked on product marketing, partnerships and customer engagement. Earlier roles included supporting ALM risk reporting at OCBC Bank and representing The Macallan at events and brand presentations.
