Firas Khawaja

Led discovery and end-to-end global CMS re-platform and AI metadata automation, improving page performance 35% and increasing conversion by 22% while reducing draft-to-publish cycle time by 40%.

Led end-to-end delivery of an editorial planning and real-time content platform, increasing planning efficiency 35% and reducing median article turnaround from 45 to 15 minutes with 92% adoption.

Led product and business analysis for a global peer-review platform rollout used by 50+ journals, standardising BA methodology and enabling traceable BDD-driven delivery.

Led global rebrand and migration to web apps across multiple countries, managing requirements, UAT cycles and sprint delivery to align legacy systems with new product goals.

Led discovery and roadmap for a multi-platform real-estate solution, defining requirements, NFRs and backlog while coordinating with solution architects on scalable architecture.

Led cross-functional delivery of a Formula 1 digital platform and Contentful migrations, managing analysis, backlog and vendor scope including phased AEM decommissioning.

Owned product strategy and business analysis for Ford Motor Company e-commerce customisation platform across EU/US, using BDD and A/B testing to optimise conversions.

Delivered enterprise e-commerce and media platforms including Adobe AEM deployments to 200+ sites, owning requirements and backlog for global Agile rollout.

Led e-commerce and single customer view optimisation using Salesforce ExactTarget and Adobe analytics to improve SEO and lead generation across European markets.

Performed technical business analysis and ScrumMaster duties across EU markets, translating requirements and supporting delivery for directory services.

Worked as a business analyst and software engineer delivering enterprise solutions, bridging technical and business teams to support project delivery.

Delivered product analysis work supporting short-term projects and requirements translation for interactive systems development.

Developed software components for gaming platforms, contributing to backend systems and application features during early-career engineering role.

Supported IT operations and analysis as an intern, assisting with technical tasks and organisational IT support in Dubai.

Grade: Hons

Completed a Bachelor of Science in Computer Science with honours, focusing on software engineering fundamentals and practical development skills.

Grade: First

Completed secondary education and obtained the Baccalaureate with First (highest) standing.