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Balint Bertok

@balintbertok

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Digital product leader scaling data-heavy propositions with commercial and technical fluency.

Thailand

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What I'm looking for

I’m looking to lead digital product strategy and delivery for data-heavy propositions—combining commercial ownership, discovery/user research, and technical execution (including AI). I work best in a hands-on leadership environment and am open to remote work with quarterly travel.

I’m a digital product leader with 11+ years building and scaling high-volume, data-heavy digital propositions across startups, consulting, and large industry groups. At Pret A Manger, I led strategy and delivery end-to-end across app, website, loyalty, CRM, and delivery—driving £2M+ monthly revenue through subscription and delivery while improving loyalty-driven basket and visit frequency.

I also run products with strong operational rigor: I led a cost-optimisation programme cutting software and vendor contract spend by ~40% while sustaining platform stability and delivery velocity. I’ve owned retention and involuntary churn (churn below 10%), delivered an 18-month free loyalty overhaul, and led anti-fraud initiatives to protect revenue; earlier, I grew subscription to 200K+ subscribers and £1M+ MRR. I bring hands-on product leadership, discovery, and data/AI fluency, and I’m looking for a team where I can combine commercial ownership with transformation and technical execution—ideally remote with quarterly travel.

Experience

Work history, roles, and key accomplishments

Senior Product Manager - Subscription

Pret A Manger

Jan 2022 - Jan 2026 (4 years)

Owned the Club Pret beverage subscription proposition, iterating through continuous testing and launch experiments. Drove subscription growth internationally and piloted expansion into food.

Subscription Product Management Product Experimentation Launch Management International Expansion KPI And Lifecycle Growth Focus

Head of Digital Products

Pret A Manger

Jan 2022 - Jan 2026 (4 years)

Led Pret’s digital proposition strategy across app, website, loyalty, Click & Collect, delivery/catering, CRM, and employee benefits. Owned digital revenue targets and led a major cost-optimisation programme while sustaining delivery velocity and platform stability.

Digital Product Strategy Product Leadership Loyalty Programs CRM Subscriptions Delivery And Catering Propositions Revenue Ownership OKRs Stakeholder Management User Research Program Delivery Fraud Prevention

Senior Consultant - Product and Data

Artefact

Jan 2020 - Jan 2022 (2 years)

Ran transformation programmes using Agile/Scrum to deliver digital and AI products through iterative testing. Led product discovery and delivery for remote client engagements across data platform builds, AI customer support, and demand sensing.

Agile Scrum Product Discovery Digital Transformation Data Platform Delivery AI Product Delivery

Country Manager UK

Yousign

Jan 2019 - Jan 2020 (1 year)

Opened and led the UK branch for Yousign, owning go-to-market, local sales, and customer success strategy from day one. Grew UK revenue to a four-digit MRR level within the first year.

Go To Market Strategy Sales Leadership Branch Remote Operations Revenue Growth Customer Success

Entrepreneur in Residence

Entrepreneur First

Jan 2017 - Jan 2018 (1 year)

Co-founded an AI product testing platform and built an MVP around a sentiment analysis engine powered by client marketing data. Grew MRR from £0 to £5K in 6 months with pilot clients before winding down after failing to reach product-market fit at scale.

AI Product Development Sentiment Analysis MVP Development Product Market Fit

Product Manager

Iron Group

Jan 2015 - Jan 2017 (2 years)

Helped build a phone subscription product, reaching 6,000 paid subscribers over two years. Led a product team of five.

Product Management Subscription Products Team Leadership Product delivery

Product Owner and Data Analyst Intern

Dashlane

Jan 2014 - Present (12 years 6 months)

Designed mock-ups and collected/analyzed product data to support product decisions for Dashlane’s iOS and Android apps. Defined technical requirements for mobile app development.

Product Data Analysis Technical Requirements