Open to opportunities

Fernando Romay

@fernandoromay

Message

Fractional CMO and growth strategist driving revenue through RevOps and performance.

Mexico

Message

What I'm looking for

I seek senior marketing or growth roles where I can build revenue systems, align RevOps and marketing, and drive measurable, scalable growth in cross-border B2B or B2C environments.

I am a Fractional CMO and Growth Strategist with over 10 years of experience scaling revenue engines across international markets. I bridge creative brand-building with RevOps systems to deliver sustainable, double-digit growth.

I design and implement end-to-end revenue systems that combine high-intent customer acquisition, marketing automation and lifecycle strategies. I have delivered measurable results including double-digit ROAS improvements and significant CAC reductions.

My work spans B2B and B2C across Europe, Mexico and the US, leading cross-functional teams and building operational SOPs, KPI frameworks and CRM architectures (notably HubSpot). I focus on data-driven CRO, attribution and performance optimization.

Notable achievements include architecting an AI-powered marketing intelligence layer, achieving ROAS improvements (examples: 1:56 average ROAS, 1:47 ROAS on a featured engagement), and reducing CAC by 50% while improving lead quality and conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO & Growth Strategist

Current

Self Employed

Jan 2023 - Present (3 years 1 month)

Provide fractional CMO and growth strategy services to B2B and B2C clients across Europe, Mexico and the US, architecting RevOps automation and high-intent acquisition that delivered double-digit growth and an average ROAS of 1.56x.

GTM Strategy Conversion Rate Optimization GoHighLevel Performance Marketing CRO Analytics Marketing Automation

Fractional CMO & GTM Strategy Lead

Enterprise AI Platform

Aug 2025 - Nov 2025 (3 months)

Defined funnel strategy, ICP segmentation and acquisition frameworks for an enterprise AI platform, developing SOPs and KPI frameworks to support revenue growth and enterprise adoption.

GTM ICP Segmentation SOP Development KPIs Enterprise Marketing Acquisition Strategy Performance Marketing

Go-To-Market & Growth Strategy Consultant

Badsanieren24

Jan 2025 - Apr 2025 (3 months)

Defined segmentation, localized positioning and performance-driven acquisition for a German renovation company, increasing qualified lead volume by 35% while improving pipeline quality.

GTM Strategy Localization Segmentation Pipeline Management CRO

Fractional Head of Marketing & Growth

Grupo Ana

Jan 2023 - Oct 2024 (1 year 9 months)

Built and led multi-channel acquisition, HubSpot CRM architecture and marketing automation for a diversified industrial holding, increasing digital traffic and achieving a ROAS of 1.47 while improving revenue tracking.

HubSpot Marketing Automation GTM Strategy Team Leadership Attribution

Digital Transformation Strategist

Limpo Químicos

Apr 2024 - Sep 2024 (5 months)

Led full digital transformation for an industrial chemical supplier, repositioning the brand, implementing CRM and automation, and building revenue-driven marketing and sales infrastructure for B2B clients.

Digital Transformation CRM Marketing Automation Segmentation

Digital Marketing & Revenue Operations Lead

TAGAC

Feb 2024 - Aug 2024 (6 months)

Designed sales funnel architecture, digital acquisition systems and conversion optimization for an industrial manufacturer, achieving conversion rates up to 50% and improving cross-functional alignment between marketing and sales.

Lead Generation CRO Sales Enablement GA4 Landing Page Optimization Pipeline Management

Digital / Strategic Marketing Consultant

Independent Consultant

Jan 2014 - Jan 2023 (9 years)

Delivered marketing engineering, P&L management and omnichannel acquisition for clients from 2014–2023, achieving up to 50% CAC reduction and 4x conversion improvements through data-driven UX and lifecycle strategies.

Marketing Strategy Paid Acquisition CRO HubSpot Email Marketing Revenue Operations