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Omar Cervantes

@omarcervantes

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Marketing automation leader specializing in Oracle Eloqua and Adobe Campaign with pharma-grade MLR governance.

Mexico

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What I'm looking for

I'm looking for a remote Marketing Operations or Campaign Automation role where I can lead end-to-end campaign execution, own MarTech strategy, and build scalable processes. I thrive in cross-functional environments — managing agencies, enabling teams, and connecting marketing operations to measurable business outcomes. Open to B2B, SaaS, or regulated industries.

Marketing Operations Manager with 15+ years of experience designing, governing, and scaling campaign automation programs in global B2B and pharmaceutical environments. Proven track record bridging strategy and execution: building the systems, processes, and governance frameworks that make enterprise marketing teams run efficiently. Led end-to-end campaign operations at HP (USA, LATAM, EMEA) and AstraZeneca (Oncology & CVRM), managing audiences of 60,000–80,000 contacts with full MLR and GDPR compliance. Skilled at managing cross-functional teams, external agencies, and MarTech stacks — and translating complex data into executive-level insights. MBA, Lean Six Sigma Green Belt, Oracle Eloqua Master Certified. Currently expanding into HubSpot and Dynamics 365.

Experience

Work history, roles, and key accomplishments

Marketing Automation Lead

AstraZeneca

Dec 2020 - Jan 2026 (5 years 1 month)

E2E Ops: Managed Oncology/CVRM campaigns (80K/mo) with 100% MLR compliance.

MarTech: Deployed Adobe Campaign lifecycles, segmentation and coding.

Tech QA: Refactored HTML/CSS for agency assets; zero regulatory rejections.

Automation: Built Power Apps & KPI dashboards, cutting meetings by 50%.

Creative: Designed Figma/Photoshop projects and assets.

Adobe Campaign Classic Campaign Operations Performance Analytics GDPR

Marketing Automation Developer

Hewlett Packard

Dec 2016 - Dec 2020 (4 years)

Deployed global campaigns for US, EMEA & LATAM via Eloqua.

Built template library, cutting Time-to-Market 40% with 100% brand consistency.

Managed 100+ nurture journeys via SQL segmentation

Setup Webhooks for LinkedIn/FB Ads for real-time lead capture & automation.

Led A/B tests, increasing open rates 15% and conversions 10%.

Produced global video/design assets via Adobe Premiere & Photoshop.

Eloqua Email Deliverability HTML CSS A B Testing SFTP)

Marketing Program Manager

Hewlett Packard

Jan 2016 - Jan 2017 (1 year)

Directed lifecycle governance for global marketing assets, standardized publication workflows to remove distribution bottlenecks, and managed budgets and OKR-aligned program delivery across business units.

SOP Development Budget Management OKRs Process Standardization Agency Management

Education

Degrees, certifications, and relevant coursework

Universidad Tecmilenio

Master in Business Administration, Business Administration

Completed a Master in Business Administration focusing on management and leadership principles applicable to marketing operations and governance.

Instituto Tecnológico de León

Bachelor's Degree, Computer Science

Earned a Bachelor's degree in Computer Science with emphasis on technical skills applicable to marketing automation, data segmentation, and integrations.