MGMax Enrique Sequeira Garza
@maxenriquesequeiraga
Experienced Marketing Technology (MARTECH) Specialist with a focus on data-driven strategies.
MexicoWhat I'm looking for
I am a seasoned Marketing Technology Specialist with over 20 years of experience in designing and managing MarTech ecosystems. My expertise lies in data architecture and integration across multi-channel platforms, where I have successfully managed marketing lifecycle campaigns utilizing customer data platforms (CDPs). I am passionate about optimizing marketing automation and delivering personalized marketing experiences that drive measurable results.
Throughout my career, I have led cross-functional teams to implement data-driven marketing strategies, utilizing tools such as Google Marketing Platform, Segment, and Salesforce. My technical skills in programming languages like Python, SQL, and JavaScript have enabled me to create and maintain API-driven integrations, ensuring seamless data flow between various platforms. I am committed to continuous improvement and leveraging analytics to inform marketing decisions, ultimately enhancing platform performance and achieving business goals.
Experience
Work history, roles, and key accomplishments
Manager E-Commerce Product
Wain.cr
Jun 2023 - Present (1 year 11 months)
Led the design and integration of a comprehensive MarTech ecosystem, enhancing customer segmentation and automation, resulting in significant increases in key performance indicators. Developed API-driven integrations and utilized data analytics tools for real-time insights.
Senior Manager E-Commerce & Digital Marketing
1-800-Bakery
Jun 2016 - May 2023 (6 years 11 months)
Directed full-stack MarTech implementation, integrating key platforms to streamline marketing automation and lead generation, achieving a 334% sales increase during COVID-19. Led cross-functional teams and managed API-driven integrations for real-time data activation.
E-Commerce Specialist & Digital Marketing Lead
L'Occitane
Jan 2014 - May 2016 (2 years 4 months)
Architected Salesforce Marketing Cloud integrations for customer lifecycle campaigns, ensuring seamless data flow and optimizing marketing strategies. Developed API-based data pipelines to enhance customer engagement, resulting in a significant sales increase.
Director ABM & International Marketing Systems
MaxWill International Trade Agency
Feb 2012 - Dec 2013 (1 year 10 months)
Developed international lead generation strategies leveraging MarTech solutions for account-based marketing campaigns. Managed marketing technology systems to support customer segmentation and performance tracking across multiple regions.
Education
Degrees, certifications, and relevant coursework
UCUniversity of British Columbia
Master of Science, Management Information Systems
1998 - 2000
Completed a Master's degree in Management Information Systems, focusing on the integration of technology and business processes to enhance organizational performance.
IMITESM, Monterrey, Mexico
Bachelor of Science, Marketing
1989 - 1994
Earned a Bachelor's degree in Marketing, emphasizing strategic marketing principles, consumer behavior, and market research methodologies.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Website
noospheracr.comPortfolio
noospheracr.comJob categories
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