Open to opportunities

Hanzel Monge

@hanzelmonge

Message

Full-Stack Marketing Professional focused on sustainable growth.

Mexico

Message

What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and data-driven strategies, offering opportunities for professional growth and impactful marketing initiatives.

I am a Full-Stack Marketing Professional with a strong focus on sustainable growth through data-driven decision-making and creative thinking. My career spans over a decade, during which I have successfully led marketing strategies for various companies, including Polaris Inc. and SIC Marking. My experience includes developing comprehensive marketing plans that have resulted in significant sales growth and brand awareness.

At Polaris Inc., I played a pivotal role in generating over 5 billion in sales through innovative digital marketing strategies and effective communication plans. I have a proven track record of managing large budgets, optimizing marketing funnels, and collaborating with multiple agencies to achieve national objectives. My leadership in marketing teams has consistently driven results, including a 103% sales growth for Polaris Ranger over three years.

My expertise extends to digital marketing, where I have successfully implemented strategies that increased organic growth on social media platforms and improved lead generation conversion rates. I am passionate about creating impactful marketing campaigns that resonate with audiences and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

SIC MARKING

Oct 2023 - Present (1 year 7 months)

Responsible for developing the marketing team and strategy for the Mexican subsidiary. Implemented lead nurturing programs, redesigned brand image, and created marketing funnels for lead generation.

Marketing Strategy Lead Nurturing Brand Development Copywriting

Current

Associate Country Marketing Manager

Current

Polaris Inc.

Sep 2017 - Present (7 years 8 months)

Oversaw national marketing and communication strategy, collaborating with multiple agencies. Developed digital investment strategies and marketing plans that resulted in significant sales growth.

Marketing Strategy Digital Marketing Budget Management Sales Growth

Digital Marketing Specialist

Polaris Inc.

Jun 2016 - Sep 2017 (1 year 3 months)

Revamped digital operations in Mexico, achieving significant organic growth on social media platforms and implementing lead generation strategies that increased dealer traffic.

Digital Strategy Social Media Growth Lead Generation Copywriting Analytics

Marketing Lead

KRAV MX

Sep 2017 - Sep 2017 (0 months)

Developed brand image and creative concepts, growing the email list and social media following significantly while managing PR efforts.

Brand Development Email Marketing SEO Social Media Growth PR

Digital Marketing Manager

Mind Builders

Aug 2017 - Sep 2017 (1 month)

Led the marketing team for a new project, developing brand identity and generating lead campaigns with high conversion rates. Standardized lead management through CRM.

Brand Development CRM Copywriting Creative Strategy

Marketing Director

Taco Guru

Jun 2015 - May 2016 (11 months)

Led marketing, design, and sales teams, developing strategies that resulted in significant app downloads and social media growth. Managed creative teams and corporate sales plans.

Marketing Strategy Team Leadership Copywriting Social Media Growth

Sr. Copy / Creative Leader

Axioma Cero

Mar 2014 - Jul 2015 (1 year 4 months)

Conceptualized creative campaigns and executed digital strategies, achieving significant organic growth and optimizing digital investments for clients.

Content Creation SEO Digital Strategy Copywriting

Marketing Lead / Sales Manager

Respawn Video Games

Jan 2010 - Feb 2014 (4 years 1 month)

Developed brand image and communication strategies while managing a sales team and overseeing content creation and event planning.

Brand Development Community Management Content Creation Sales Management Event Planning

Education

Degrees, certifications, and relevant coursework

LCC International University

Master of Business Administration, Marketing

Pursued an MBA focusing on marketing strategies and business management principles. Developed skills in data analysis, creative thinking, and decision-making processes to drive sustainable growth in various marketing roles.