Looking for a job

Jorge Rea

@jorgerea

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I'm a Marketing Director with 15+ years in brand strategy, partnerships, commercial growth & digital

Mexico

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What I'm looking for

Tech companies, sports, entertainment, fintech, and banking firms are in charge of driving innovation and shaping the future.

Proven track record of leading innovative campaigns, content development, and building strategic partnerships across diverse sectors, including tech, sports, and entertainment.

Adept at driving market entry strategies, developing data-driven marketing plans, and optimizing brand visibility in LATAM and Hispanic markets.

A passionate leader committed to achieving measurable business results through strategic thinking and collaboration with global teams.

Experienced in translating a global vision into regional programs by leading complex, multifaceted deals and partnerships from a marketing performance perspective.

Experience

Work history, roles, and key accomplishments

Head of Brand Partnerships, LATAM

Uber

Sep 2021 - Oct 2024 (3 years 1 month)

Developed and executed data-driven brand partnership marketing programs in LATAM, overseeing all brand partnerships marketing and talent strategies. Negotiated a 3-year agreement with the NFL, leading to a 38% YoY increase in gross bookings. Spearheaded successful campaigns, achieving significant revenue growth and brand awareness.

Brand Partnerships Marketing Strategy Consumer Insights Engagement Business Development Marketing Analysis

Head of Brand Partnerships, LATAM

Uber

Oct 2021 - Oct 2024 (3 years)

Developed and executed data-driven brand partnership marketing programs in LATAM, integrating cultural storytelling. Oversaw brand partnerships marketing, talent strategies, and programming, leading to significant revenue increases and brand awareness growth.

Brand Partnership Marketing Data Analysis Strategic Programming Negotiation Digital Marketing Influencer Strategies Cultural Storytelling Revenue Growth Market Strategy User Generated Content

Head of Digital Partners

Alsea

Jan 2021 - Sep 2021 (8 months)

Spearheaded strategic partnerships that drove significant sales from online food delivery collaborations. Developed brand strategies with international partners, enhancing brand awareness and negotiating favorable terms.

Strategic Partnerships Online Food Delivery Brand Strategy Sales Growth Negotiation Marketing Budget Management In App Marketing KPI Exceeding Collaboration Market Awareness

Head of Digital Partners

Alsea

Jan 2021 - Sep 2021 (8 months)

Spearheaded strategic partnerships that drove 17% of sales from online food delivery collaborations. Developed brand strategies with international partners, increasing in-app brand awareness and negotiating favorable terms with partners.

Strategic Partnerships Sales Growth Brand Strategy Online Marketing Negotiation KPI Management Digital Marketing Market Analysis Collaboration Team Leadership

Head of Marketing, MX

Alsea

Nov 2019 - Dec 2020 (1 year 1 month)

Directed media planning and buying strategies, enhancing brand reach for major brands. Developed digital marketing strategies that resulted in a 27% increase in brand awareness and improved market positioning.

Media Planning Digital Marketing Brand Awareness Market Research Content Strategy Team Collaboration Sales Strategy Brand Equity Performance Metrics Strategic Planning

Head of Marketing, MX

Alsea

Nov 2019 - Dec 2020 (1 year 1 month)

Directed media planning and buying strategies to enhance brand reach for major clients. Developed digital marketing strategies that significantly increased brand awareness and improved market positioning.

Media Planning Digital Marketing Brand Awareness Market Research Content Strategy Sales Growth Brand Equity Marketing Optimization Team Collaboration Strategic alignment

Senior Manager Brand & Business Development Partnerships, MX

Alsea

Jun 2017 - Nov 2019 (2 years 5 months)

Identified and executed strategic collaboration opportunities, driving growth through innovative partnerships and improving market presence.

Business Development Strategic Partnerships Market Growth Innovation Collaboration Project Management Performance Improvement Market Analysis Team Leadership Negotiation

Senior Manager Brand & Business Development Partnerships, MX

Alsea

Jun 2017 - Oct 2019 (2 years 4 months)

Identified and executed strategic collaboration opportunities to drive growth through innovative partnerships, enhancing market presence and performance.

Business Development Strategic Collaboration Market Presence Partnership Management Growth Strategies Innovation Performance Improvement Market Analysis Relationship Building Sales Strategy

Customer Development Senior Manager

The Coca-Cola Company

Sep 2015 - May 2017 (1 year 8 months)

Developed partnership frameworks that led to sales increases and improved channel profitability. Utilized data analytics to create targeted marketing strategies.

Partnership Development Sales Strategy Data Analytics Marketing Strategy Consumer Engagement Channel Profitability Team Leadership Performance Metrics Market Research Strategic Planning

Customer Development Senior Manager

The Coca-Cola Company

Sep 2015 - May 2017 (1 year 8 months)

Developed partnership frameworks that led to increased sales and improved channel profitability, utilizing data analytics for targeted marketing strategies.

Partnership Development Sales Strategy Data Analytics Marketing Strategy Channel Profitability Consumer Engagement Framework Development Strategic Planning Performance Metrics Relationship Management

C-Stores Shopper Marketing & Brand Strategy Manager

The Coca-Cola Company

Sep 2013 - May 2017 (3 years 8 months)

Transformed brand initiatives into actionable plans for convenience store environments, aligning strategies with Coca-Cola's long-term vision.

Brand Strategy Shopper Marketing Actionable Plans Convenience Stores Market Initiatives Vision Implementation Brand Development Consumer Insights Project Management Strategic alignment

C-Stores Shopper Marketing & Brand Strategy Manager

The Coca-Cola Company

Sep 2013 - May 2017 (3 years 8 months)

Transformed brand initiatives into actionable plans for C-Store environments, aligning with Coca-Cola's strategic vision.

Brand Strategy Shopper Marketing Strategic Planning Market Analysis Project Management Team Collaboration Performance Metrics Consumer Insights Marketing Execution Brand Development

Education

Degrees, certifications, and relevant coursework

Red McCombs School of Business, University of Texas at Austin

Master of Business Administration, Marketing and Business Management

Completed an MBA focusing on Marketing and Business Management, gaining insights into strategic marketing, consumer behavior, and business operations.

ITESM

Bachelor of Science, Financial Management

Activities and societies: Participated in an exchange program at Helsinki School of Economics, Finland in 2005. Received a sports scholarship at ITESM.

Earned a Bachelor of Science in Financial Management, focusing on financial analysis, investment strategies, and corporate finance.