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Hugo Tomé

@hugotome

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B2B marketer with 10+ yrs leading content-driven growth for global SaaS and tech companies.

Mexico

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth in marketing.

I'm a seasoned marketing professional with over a decade of experience leading high-impact, content-driven strategies for B2B tech companies across North America, LATAM, and APAC. My expertise lies in inbound marketing, international campaign execution, and brand messaging, particularly for SaaS and enterprise software.

I bring structure and vision to growing companies—shaping go-to-market strategies, developing product narratives, and executing full-funnel content programs. I’m passionate about creating marketing that informs, connects, and drives results across global markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

AKTEK Inc.

Oct 2020 - Present (4 years 9 months)

I lead global marketing for a SaaS intelligence platform used by security, investigative, and operational risk teams navigating complex environments. I manage strategy and execution across campaigns, content, automation, and sales enablement. Partnered directly with the CEO and COO to define the company’s go-to-market strategy, core value proposition, and positioning across markets.

Inbound Marketing Product Positioning Messaging Frameworks Content Strategy Sales Enablement Business Development

Campaign Marketing Manager

IT Convergence

Nov 2016 - Nov 2020 (4 years)

I led integrated demand generation campaigns targeting enterprise accounts with subsidiaries or regional operations in LATAM and APAC. My focus was on creating tailored, multi-channel programs that aligned with specific services, industries, and market needs.

Content Marketing Campaigns Digital Asset Management Pipeline Acceleration ERP Digital Transformation

Marketing Specialist

IT Convergence

Nov 2015 - Dec 2016 (1 year 1 month)

Led regional marketing campaigns in LATAM, adapting global initiatives into locally relevant outreach. I coordinated closely with sales and delivery teams to ensure messaging addressed real prospect concerns and regional context.

Integrated Marketing Business Growth Service Offerings Promotion Regional Content Creation Global Messaging Adaptation Email Marketing Web Marketing Event Marketing Lead Generation

Marketing Associate

IT Convergence

May 2014 - Nov 2015 (1 year 6 months)

Supported global campaign execution across multiple formats and regions. This role introduced me to marketing operations at scale and gave me experience coordinating across global teams.

Content Development Campaign Execution Lead Generation Virtual Events Social Media Management

Marketing Manager

Pintumex

Oct 2012 - Present (12 years 9 months)

Directed the company's website redesign, achieving a 20% increase in traffic within the first month. Led marketing efforts for national trade shows and product launches, including strategy, collateral, and execution.

Traffic Increase Product Launches Marketing Strategy Product Marketing Customer Engagement

Education

Degrees, certifications, and relevant coursework

UPAEP

B.A. in Marketing, Marketing

Studied marketing principles and strategies. Gained knowledge in various aspects of marketing, including market research, consumer behavior, and promotional techniques.