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Hugo Tomé

@hugotome

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B2B marketer with 10+ yrs leading content-driven growth for global SaaS and tech companies.

Mexico

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth in marketing.

I'm a seasoned marketing professional with over a decade of experience leading high-impact, content-driven strategies for B2B tech companies across North America, LATAM, and APAC. My expertise lies in inbound marketing, international campaign execution, and brand messaging, particularly for SaaS and enterprise software.

I bring structure and vision to growing companies—shaping go-to-market strategies, developing product narratives, and executing full-funnel content programs. I’m passionate about creating marketing that informs, connects, and drives results across global markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

AKTEK Inc.

Nov 2020 - Present (4 years 7 months)

Designed and implemented AKTEK's inbound marketing strategy to drive qualified leads and increase global visibility. Spearheaded the company-wide rebranding initiative, including a full website redesign and corporate identity refresh.

Inbound Marketing Product Positioning Messaging Frameworks Content Strategy Sales Enablement Business Development

Campaign Marketing Manager

IT Convergence

Dec 2016 - Present (8 years 6 months)

Led the content marketing strategy for global campaigns promoting ERP, RPA, cloud, and digital transformation solutions. Produced and managed digital assets including white papers, ebooks, infographics, blog series, webinar decks, and video scripts.

Content Marketing Campaigns Digital Asset Management Pipeline Acceleration ERP Digital Transformation

Marketing Specialist

IT Convergence

Dec 2015 - Present (9 years 6 months)

Developed and launched integrated marketing campaigns to support business growth across Latin America. Generated over $3.5M in pipeline opportunities through localized digital campaigns and content assets.

Integrated Marketing Business Growth Service Offerings Promotion Regional Content Creation Global Messaging Adaptation Email Marketing Web Marketing Event Marketing Lead Generation

Marketing Associate

IT Convergence

Jun 2014 - Present (11 years)

Managed content development and campaign execution for the LATAM market, focusing on awareness and lead generation. Produced webinars and virtual events that generated over $1M in qualified leads.

Content Development Campaign Execution Lead Generation Virtual Events Social Media Management

Marketing Manager

Pintumex

Oct 2012 - Present (12 years 8 months)

Directed the company's website redesign, achieving a 20% increase in traffic within the first month. Led marketing efforts for national trade shows and product launches, including strategy, collateral, and execution.

Traffic Increase Product Launches Marketing Strategy Product Marketing Customer Engagement

Education

Degrees, certifications, and relevant coursework

UPAEP

B.A. in Marketing, Marketing

Studied marketing principles and strategies. Gained knowledge in various aspects of marketing, including market research, consumer behavior, and promotional techniques.