Open to opportunities

Alexia Fauerbach

@alexiafauerbach

Digital marketing leader with 10+ years driving full-funnel paid media strategy, optimization, and client-focused execution.

Spain

Message

What I'm looking for

I want to lead data-driven, full-funnel paid media campaigns, partner closely with clients, and grow high-performing teams—combining media planning, optimisation, and analytics (GA4/Adobe/Datorama) to deliver measurable results.

I’m an advertising and media professional with 10+ years of experience across paid media, digital strategy, content creation, and client management in Argentina and Australia. I lead end-to-end digital marketing campaigns—from strategy and planning to execution, reporting, and optimization—across agency and global corporate environments.

Most recently as Digital Marketing Manager at Al Alba Agency, I’ve led full-funnel campaigns for organizations including UNESCO, Wildlife Conservation Society, and The Nature Conservancy. I develop data-driven digital strategies aligned to objectives and budget, coordinating creative, production, and implementation teams while overseeing press, media relations, and influencer strategy.

Previously at Wavemaker (WPP), I managed teams and served as primary client contact, leading campaign delivery across online and offline channels and building reporting frameworks to improve consistency and efficiency. I’ve also driven growth through media KPIs, budget reconciliation, and performance analysis using tools like Datorama, GA4, and Adobe Analytics, and I’ve brought AI into team workflows with Notion AI.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Al Alba Agency

Jan 2025 - Present (1 year 5 months)

Led end-to-end digital marketing campaigns for UNESCO, Wildlife Conservation Society, and The Nature Conservancy, managing strategy, execution, reporting, and optimization. Coordinated cross-functional creative and implementation teams and oversaw press, media, and influencer strategies.

Digital Marketing Strategy Media Planning performance reporting Influencer Marketing Press Media Relations Cross functional Coordination

Client Manager

Wavemaker

Nov 2023 - Oct 2024 (11 months)

Led the Foundation Team (implementation unit) delivering end-to-end media plan execution across the full campaign cycle while managing 13 team members. Owned client liaison, built reporting frameworks and operational processes, and implemented Notion AI to improve accountability and campaign follow-up.

Client Management Team Leadership Budget Reconciliation Notion AI Performance Monitoring

Client Executive

Wavemaker

Oct 2022 - Nov 2023 (1 year 1 month)

Managed full-funnel paid media campaigns across Google, Meta, TikTok, Snapchat, LinkedIn, Finecast, and Xaxis, serving as primary client contact for multiple accounts. Defined media KPIs and delivered post-campaign analysis using Datorama, GA4, and Adobe Analytics while coordinating TV, radio, OOH, and press buying and vendor negotiations.

Paid Media & Strategy Media Buying Google Ads Meta Ads Adobe Analytics Datorama Reporting

Head of Digital Marketing

Palo Santo Creativo

Apr 2020 - Sep 2022 (2 years 5 months)

Developed digital strategy and content for PlayStation, Mac, Universal, Paramount, and Kalmateh. Led influencer and BTL activations, managed social media calendars, and oversaw creative production and campaign reporting across accounts.

Digital Strategy Content Strategy Social Media Management Influencer Marketing BTL Activations Creative Production Brand Partnerships

Community Manager & Content Creator

Movenpick Ice Cream & Independent Clients

Dec 2018 - Dec 2019 (1 year)

Managed social media strategy, content production, and community management for Movenpick Ice Cream, Forbes Magazine, and independent restaurant clients. Produced product photography and designed menus, banners, and digital assets for web and social channels.

Social Media Strategy Community Management Content Production Brand Creative Digital Assets Product Photography Menu & Banner Design

Marketing & Press Executive

Sony Pictures Argentina – United International Pictures

Jul 2017 - Oct 2018 (1 year 3 months)

Oversaw advertising budget allocation and reviewed/approved agency media plans for major film releases. Managed press operations (junkets, screenings, releases, clippings), influencer screenings, and large-scale BTL activations while coordinating logistics and reporting to HQ.

Media Planning Influencer Marketing BTL Event Production Vendor coordination

Account Executive & Commercial Assistant

Think Y

Jun 2015 - Jul 2017 (2 years 1 month)

Managed content and influencer campaigns for Coca-Cola, Movistar, Unilever, Danone, and Lollapalooza, including KPI tracking and reporting. Led a team of 5, coordinated brand launch events, and supported agency pitches and creative/digital asset production for major clients.

Account Management Content Production KPI Tracking Team Leadership Creative Production Event Coordination