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Fefo Lencina Moya

@fefolencinamoya

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Creative Director turned COO blending design, operations, and strategic leadership.

Argentina

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What I'm looking for

I seek a leadership role where I can combine creative direction and operations to scale remote teams, improve processes, and drive measurable business growth in a mission-driven, collaborative culture.

I am a Creative Director turned COO with 10+ years building brands, scaling creative projects, and leading global operations in fast-paced, remote-first environments. I combine design thinking, operational rigor and strategic insight to optimize systems, drive sustainable growth, and lead multicultural teams.

I've implemented OKRs and L10 meetings to align teams and improve accountability, managed full operations budgets, led high-value client pitches, and directed creative work that reached millions of viewers. I hire, mentor, and scale teams while maintaining quality and profitability across global remote organizations.

Experience

Work history, roles, and key accomplishments

Current

Chief Operating Officer

Current

The Big Possible

May 2025 - Present (5 months)

Developed and implemented OKRs and L10 meeting rhythms to align remote teams and boost accountability; optimized creative workflows and managed the full operations budget to ensure profitability and strategic resource use.

Operations Leadership OKRs Remote Collaboration Budget Management Client Relations Sales Process Optimization Workflow Optimization

Current

Creative Director

Current

The Big Possible

Apr 2023 - Present (2 years 6 months)

Built and mentored a multicultural creative team of 10+; led rebranding for the firm and 20+ clients and directed video podcasts/shows that reached 3M+ views while improving delivery efficiency with L10 meetings and PM tools.

Creative Leadership Brand Management Team Building Video Production Social Media Strategy Project Management

Creative Director & Head of HR, LATAM

Knocking

Apr 2020 - Apr 2022 (2 years)

Supervised a 30-person LATAM team covering performance, payroll, and administration; led brand strategy across B2B/B2C channels and talent acquisition to scale the company from ~10 to 100+ employees.

Brand Management Talent Acquisition HR Operations E Commerce Company Culture Payroll Compliance Ecommerce

Senior Graphic Designer

Knocking

Feb 2020 - Apr 2020 (2 months)

Designed cohesive graphics across communications and initiated the company rebranding project that led to promotion; developed e-commerce and corporate sites on Shopify, Webflow, and WordPress.

Graphic Design Brand Strategy Shopify Webflow WordPress Adobe Creative Suite E Commerce Ecommerce

Senior Graphic Designer

Simplistic

Mar 2015 - Feb 2020 (4 years 11 months)

Designed and developed 300+ Shopify e-commerce microsites for the US market, worked with high-profile media clients, and implemented systems to increase production efficiency while mentoring junior designers.

Shopify E Commerce Web Design HTML CSS Figma Mentoring Production Systems Ecommerce

Graphic Designer

Freelance

Jan 2011 - Mar 2015 (4 years 2 months)

Built brand identities and advised on brand strategy and corporate design for B2B and B2C clients, delivering end-to-end creative solutions and mastering Adobe Creative Suite workflows.

Branding Client Management Consulting Adobe Creative Suite entrepreneurship Corporate Design