I seek a senior creative leadership role where I can lead multidisciplinary teams, own creative strategy, scale processes and deliver measurable brand and customer experience impact.
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@lolojones
Senior creative leader driving multi-platform innovation and team performance.
I seek a senior creative leadership role where I can lead multidisciplinary teams, own creative strategy, scale processes and deliver measurable brand and customer experience impact.
I am a senior creative leader who drives innovation, elevates cross-functional teams, and delivers measurable creative and financial results across global studios. I have full P&L accountability experience, led creative direction for major licensed campaigns, launched social content production at scale, and delivered workflow improvements that improved production efficiency and campaign performance.
I mentor and manage distributed teams, create reporting and training frameworks, and implement scalable creative processes that reduced bottlenecks and increased quality and consistency across markets. I combine strategic storytelling, data-informed iteration, and technical collaboration with partners to produce high-impact visual assets aligned to brand and customer experience goals.
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Work history, roles, and key accomplishments
Owned full P&L for BCN13 studio, delivering a financial turnaround from -13% to +1% quarter-over-quarter and maintaining +/-5% variance on quarterly revenue and operating results. Implemented reporting and cross-functional processes that improved transparency and reduced operational bottlenecks across global teams.
Led creative direction and strategic ideation for licensed campaigns (Star Wars, Lilo & Stitch, Adidas), managing a $30K studio budget to deliver a $200K contract return and campaigns that exceeded impressions goals by 228%.
Goldfox Creative
Jan 2013 - Dec 2021 (8 years 11 months)
Directed art direction and styling for fashion labels and led creative concepts from moodboard to execution across eCommerce, campaigns and editorial work. Delivered branding, web design, and multidisciplinary creative projects for fashion, hospitality and health clients.
WIN Agency
Jan 2020 - Dec 2020 (11 months)
Directed multidisciplinary teams to redesign and relaunch Zoeva Cosmetics, redefining brand guidelines and overseeing packaging and product design from concept to production. Balanced aesthetic excellence with commercial requirements and collaborated with senior stakeholders.
The Iconic
Jan 2017 - Dec 2019 (2 years 11 months)
Styled for 200+ global and own-brand fashion labels, directed own-brand campaigns and mentored junior stylists while contributing to trend forecasting and launching personal shopping services. Ensured cohesive visual presentation aligned with seasonal strategies.
Degrees, certifications, and relevant coursework
Certificate IV, Training and Assessment, Training and Assessment
2017 - 2017
Grade: 4
Activities and societies: n/a
Completed a Certificate IV in Training and Assessment to support structured training and development initiatives.
Bachelor of Science, Design
2005 - 2010
Completed a Bachelor of Science in Design, focusing on design, art, and planning disciplines and practical creative production skills.
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