Jeanny Ricci
@jeanny
Award-Winning Creative Leader - Specialising In Brand Strategy, Digital Design & Visual Storytelling
What I'm looking for
I am an award-winning creative professional with over 15 years of experience in transforming brands through innovative design solutions. My expertise lies in creative project management and go-to-market strategies that integrate sales initiatives and upselling creative services. I excel at developing impactful brand experiences from ideation to execution across various media and platforms, combining creative vision with data-driven methodologies to create compelling visual narratives that drive business growth.
Throughout my career, I have evolved from developing campaigns at top creative agencies to leading remote design teams, consistently pushing creative boundaries while delivering meaningful results. I have successfully delivered award-winning projects for international clients, managed comprehensive brand strategies, and led end-to-end UX/UI design initiatives. As an international design speaker, lecturer, and mentor, I am committed to sharing my knowledge and fostering the next generation of creative talent.
Experience
Work history, roles, and key accomplishments
AI Trainer & Evaluator
Scale AI - Outlier-Alignerr
May 2023 - Present (2 years)
Improved the performance of LLMs by evaluating AI-generated content and developing quality assessment frameworks. Collaborated with cross-functional teams to align insights with user needs and product requirements.
Creative & Brand Experience Lead
Sound Visionary
Jan 2015 - Jan 2025 (10 years)
Led award-winning projects for international clients through strong brand strategies and marketing campaigns. Managed creative direction, brand strategy, and development, ensuring cohesive implementation across all media. Delivered data-driven content strategies that boosted brand performance and sales.
Design & Communications Lead
EMEE
Jun 2022 - Feb 2023 (8 months)
Rebranded the organization and elevated its positioning with an integrated marketing plan. Managed design and delivery of visual assets, enhancing brand recognition through strategic communication campaigns.
Brand & Marketing Design Lead
Strawboscopic
Jan 2014 - Jan 2020 (6 years)
Founded and directed an international creative studio, leading brand development and marketing initiatives for top-tier clients. Developed creative concepts for marketing campaigns and leveraged market insights to drive business growth.
Art Director & Visual Designer
JWT / Wunderman Thompson - INC - Etnocom
Jan 2009 - Dec 2013 (4 years 11 months)
Boosted marketing outcomes for industry-leading brands through impactful advertising campaigns. Developed integrated brand identities and managed high-stakes accounts, ensuring timely delivery and cohesive outputs.
Education
Degrees, certifications, and relevant coursework
Central Saint Martins, University of the Arts
Course, Graphic Design
Completed a Graphic Design Course that provided foundational skills in visual communication, typography, and design principles.
Università degli Studi di Firenze
Bachelor of Arts, International Studies
Earned a Bachelor of Arts in International Studies, focusing on global issues, cultural studies, and international relations.
AllWomen Academy
Bootcamp, UX/UI Design
Completed a UX/UI Design Bootcamp focusing on user experience and interface design principles, enhancing skills in creating intuitive and engaging digital products.
Availability
Location
Authorized to work in
Website
jay-jenie.comPortfolio
jay-jenie.comSocial media
Skills
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