Open to opportunities

Jeanny Ricci

@jeanny

Message

Award-Winning Creative Leader - Specialising In Brand Strategy, Digital Design & Visual Storytelling

Spain

Message

What I'm looking for

I am seeking a role that fosters creativity, encourages collaboration, and offers opportunities for professional growth while allowing me to leverage my extensive experience in branding and design.

Award-winning Creative Director with 15+ years operating across the full creative spectrum - brand strategy , campaign development, content production, and agency leadership - with consistent measurable commercial results.

I build the systems that make great creative repeatable at scale: from pitch decks and brand positioning to production pipelines, team structures, and performance frameworks. Equally fluent in live-action and animation, organic and paid, social-first and integrated - and in translating complex inputs into sharp narratives that convert opportunities into signed deals.

My career trajectory spans global network agencies, independent studio founding, and large-scale digital content production for global brands including Crayola, Hasbro, Nestlé, Vodafone, and Renault. Built and led remote-first multidisciplinary teams across international markets.

International speaker , lecturer , and mentor. Multilingual and fluent in AI-integrated creative workflows

Experience

Work history, roles, and key accomplishments

Current

Head of Creative Agency

Current

TheSoul Group

Jul 2025 - Present (11 months)

Owned the creative vision, strategy , and end-to-end execution across production and marketing teams -
aligning creative, commercial, and client objectives while scaling agency capabilities. Three-time 2025
industry award winner with three additional nominations.

Creative Direction Creative Strategy Brand Strategy Branding Brand Identity Brand Marketing Marketing Strategy Marketing Campaigns Marketing Social Media Marketing Social Media Strategy Content Production

Creative Director

Sound Visionary

Jan 2015 - Jan 2025 (10 years)

Led award-winning projects for international clients through strong brand strategies and marketing campaigns. Managed creative direction, brand strategy, and development, ensuring cohesive implementation across all media. Delivered data-driven content strategies that boosted brand performance and sales.

Creative Direction Brand Strategy Project Management Digital Design Content Strategy Team Leadership Market Research Stakeholder Engagement

Head of Design & Communications

EMEE

Jun 2022 - Feb 2023 (8 months)

Led full rebrand of the organization, elevating its market positioning with an integrated visual identity and
communications strategy. Authored a 4-year strategic communication plan, to boost brand recognition and enhance impact of key initiatives through compelling campaign assets, targeted social media campaigns, and
digital content creation

Brand Development Strategic Communications Project Management Digital Design Team Collaboration

Co-Founder & Head of Creative

Strawboscopic

Jan 2014 - Jan 2020 (6 years)

Founded and directed an international creative studio, leading brand development and marketing initiatives for top-tier clients. Developed creative concepts for marketing campaigns and leveraged market insights to drive business growth.

Brand Strategy Marketing Campaigns Client Engagement Market Insights

Art Director & Brand Designer

JWT / Wunderman Thompson - INC - Etnocom

Jan 2009 - Dec 2013 (4 years 11 months)

Boosted marketing outcomes for industry-leading brands through impactful advertising campaigns. Developed integrated brand identities and managed high-stakes accounts, ensuring timely delivery and cohesive outputs.

Art Direction Marketing Campaigns Brand Identity Project Management

Education

Degrees, certifications, and relevant coursework

Central Saint Martins, University of the Arts

Course, Graphic Design

Completed a Graphic Design Course that provided foundational skills in visual communication, typography, and design principles.

Università degli Studi di Firenze

Bachelor of Arts, International Studies

Earned a Bachelor of Arts in International Studies, focusing on global issues, cultural studies, and international relations.

AllWomen Academy

Bootcamp, UX/UI Design

Completed a UX/UI Design Bootcamp focusing on user experience and interface design principles, enhancing skills in creating intuitive and engaging digital products.