Open to opportunities

Mercedes Goncalves Pereira

@mercedesgoncalvesper

Message

I build high-converting performance creative for DTC and eCommerce brands.

Spain

Message

What I'm looking for

I'm looking to lead performance creative for DTC and eCommerce brands, combining creative strategy, testing, production, and AI-assisted workflows to improve conversion and scale high-quality campaigns.

I lead performance creative for DTC and eCommerce brands across Meta, TikTok, and Amazon, turning performance insights into scalable creative systems, conversion-focused campaigns, landing pages, and Amazon content.

At Upsellon Brands, I led creative direction for multiple international brands and increased conversion rates by 25% through creative optimization. I partnered with media buyers, PPC specialists, marketers, copywriters, and designers to develop concepts, testing frameworks, and high-quality advertising assets.

I'm currently supporting Sensica, NanoStyle, Sunday Silks, and Zamsh Shoes as a freelance Creative Strategist, using AI-assisted workflows to accelerate ideation and production while maintaining brand consistency and creative excellence.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist / Performance Creative

Current

Freelance

Jul 2025 - Present (1 year 1 month)

Led creative direction for paid social campaigns across multiple DTC brands, developing concepts, assets, and landing pages. Collaborated with founders and marketing teams to transform performance insights into scalable creative.

Creative Strategy Performance Creatives Paid Social Meta Ads TikTok UGC Landing Page Design Amazon Listings A+ Content Creative Testing

Art Lead

Upsellon Brands

Sep 2023 - Jun 2025 (1 year 9 months)

Led creative direction for multiple international DTC brands across Meta and Amazon, translating marketing strategy into high-performing creative concepts. Reviewed assets for quality and introduced AI-powered workflows that increased production efficiency.

Creative Direction Performance Creatives Paid Social Meta Ads Amazon Creative Testing

Creative Designer / Ecommerce Specialist

ZAPP Store

Jan 2017 - Dec 2022 (5 years 11 months)

Led the company's visual rebranding across digital channels and created paid social campaigns, landing pages, and email marketing assets. Collaborated with marketing and development teams to improve customer experience and campaign performance.

Ecommerce Paid Social Landing Pages Email Marketing Creative Testing

Communications & Graphic Designer

IMVINET

Jan 2013 - Dec 2017 (4 years 11 months)

Developed advertising campaigns, editorial materials, social media assets, and corporate communications for clients including Nestlé, Chevron, KPMG, and Farmatodo. Collaborated with multidisciplinary teams to deliver creative projects.

Graphic Design Advertising Editorial Design Social Media Corporate Communications

Art Lead

Chiva Digital

Jan 2010 - Dec 2013 (3 years 11 months)

Led creative direction for the agency's digital department, overseeing websites, digital campaigns, and branding projects. Established visual guidelines and creative processes that improved consistency and production efficiency.

Creative Direction Digital Campaigns Branding Web Design Process Improvement