Open to opportunities

Fairoza Banu

@fairozabanu1

Message

I am a senior marketing professional specializing in digital campaigns and team leadership.

India

Message

What I'm looking for

I seek remote digital marketing roles where I can lead campaign strategy, drive lead generation and conversions, mentor teams, and work in a collaborative, data-driven environment with growth opportunities.

I am a senior marketing professional with extensive experience in Mass Email Marketing DTC, B2B Campaigns via DotDigital, Velocity and Mail Merge platforms, SMS Marketing via ClickSend, and Social Media Marketing. I run ad campaigns on Facebook, Instagram, WhatsApp, Google, TikTok and Telegram to drive sales, awareness, and engagement.

I have managed 17+ client DTC, B2B and HCP campaigns, led and trained a team of 5, and ensured quality standards through project audits and KPI monitoring. I delivered 430 completed conversions, received frequent nominations and recognition awards, and achieved a highest IR score of 50% while consistently exceeding targets.

I work effectively in remote setups, collaborating with content creators and designers to produce engaging, high-quality content while ensuring GDPR and privacy compliance. I am meticulous, results-driven, and focused on lead generation, customer acquisition, retention, and continuous optimization.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

BrainPR Pvt Ltd

Mar 2024 - Present (1 year 5 months)

Lead email, SMS, and social ad campaigns (Facebook, Instagram, WhatsApp) for DTC and B2B clients while managing influencer and content marketing to generate leads and maintain multi-channel presence.

Email Marketing SMS Marketing Facebook Ads Campaign Management CRM (DotDigital Velocity)Influencer Marketing Lead Generation

Project Assistant - Lead Recruitment

M3 Global Research

Feb 2023 - Mar 2024 (1 year 1 month)

Managed 17+ client DTC/B2B/HCP campaigns and led a team of 5, delivering 430 completed conversions and receiving frequent internal recognition for top performance.

Campaign Management Team Leadership Data Cleaning Google Ads Meta Ads Data Visualization

Project Assistant

M3 Global Research

Nov 2021 - Feb 2023 (1 year 3 months)

Managed 20–25 marketing and recruitment projects monthly and executed email/SMS campaigns via DotDigital and Velocity while extracting and organizing external data for projects.

Email Marketing SMS Marketing Data Extraction Influencer Marketing Excel Project Management Recruitment

Panel Support Associate

M3 Global Research

Sep 2020 - Nov 2021 (1 year 2 months)

Verified new panel members for EU5 and USA markets, handled escalations and technical queries, maintained accurate records and supported panel recruitment and ad promotions.

Customer Engagement Escalation Management Record keeping Payment Processing Technical Support Marketing Support Communication

Human Resource and Marketing Assistant

BrainPR Pvt Ltd

Dec 2019 - Sep 2020 (9 months)

Assisted recruitment, training, and HR documentation while launching global Facebook, WhatsApp, Instagram and TikTok campaigns to generate client leads and optimize budgets.

Recruitment HR Documentation Facebook Ads Campaign Optimization Content Marketing Employee Engagement Conflict Resolution

Support Team Lead - Customer Service

24/7a.i

Apr 2018 - Nov 2019 (1 year 7 months)

Delivered chat and call support for broadband services, managed escalations and follow-ups, and trained junior staff to maintain service efficiency during peak hours.

Customer Support Escalation Management Training CRM Process Improvement Performance Monitoring

Amazon E-Commerce Support Specialist

Aegis

Nov 2016 - Mar 2018 (1 year 4 months)

Supported Amazon sellers with product listings, image corrections and Seller Central guidance, coordinated freelancers, and trained new joiners to improve seller performance.

Amazon Seller Central Product Listing Training Quality Assurance