Open to opportunities

Alessandra User

@alessandrauser

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Digital marketing and social media specialist focused on performance-driven brand growth.

Italy

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What I'm looking for

I seek a role where I can drive measurable digital growth, own social and e-commerce performance, collaborate in cross-functional teams, and continue developing SEO/SEM and analytics expertise in a dynamic marketing environment.

I am a motivated digital marketing and social media specialist with experience in e-commerce optimization, SEO/SEM, and campaign management for both B2B and B2C audiences.

I have contributed to product launches and promotional materials in pharma and healthcare, creating landing pages, newsletters, and content calendars while monitoring performance with Google Analytics and Google Ads.

My training includes a 200-hour Social Media Specialist course covering social strategy, WordPress, copywriting, AI tools, and analytics, complemented by internships in oncology marketing and brand management at major firms.

I bring creativity, precision, and teamwork to projects, and I focus on measurable results, customer experience, and continuous learning to drive brand engagement and conversions.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Balto Braces

Sep 2025 - Present (1 month)

Optimized e-commerce SEO and Google Ads for animal medical devices and cosmetics, created a landing page for Balto CARE and managed social media editorial plans and B2B/B2C newsletters to boost engagement and conversions.

SEO Google Ads Google Analytics Social Media Management WordPress Canva Landing Page Optimization Email Marketing

Marketing Specialist, Oncology

Gilead Sciences

Mar 2024 - Mar 2025 (1 year)

Developed the Trodelvy online product page with UX/UI marketing content and created promotional materials, managed CME/non-CME events and supported brand plan alignment and launches.

Pharmaceutical Marketing UX Content Event Management Google Ads Promotional Materials Stakeholder Management

Junior Brand Manager

GlaxoSmithKline

May 2023 - Nov 2023 (6 months)

Co-created a data-driven customer-experience (DDCX) project for Nucala with KPI measurement, produced digital and print promotional materials, and supported promotional event organization.

Brand Management KPIs event support Digital Marketing Print Materials Cross Functional Collaboration

Communications Assistant

AGSM AIM

Sep 2022 - Dec 2022 (3 months)

Uploaded company materials to intranet and business unit sites, managed corporate calendars and social media post selection, and coordinated with graphic agencies for communication projects.

Intranet Management Corporate Communications Graphic Agency Liaison

Education

Degrees, certifications, and relevant coursework

ENAC - Ente Nazionale Circoli Aeronautici (Digital Marketing and Social Media Course)

Professional development course, Digital Marketing and Social Media

2025 - 2025

Two-hundred-hour professional training course in digital marketing and social media covering strategy, content creation, SEO/SEM, analytics, and AI tools.

University of Verona

Master's degree, Marketing and Corporate Communications

2020 - 2023

Grade: 110

Activities and societies: Internship at AGSM AIM Verona; experimental thesis with focus group; uploads and management of company intranet materials

Master's degree in Marketing and Corporate Communications with a thesis on shopper marketing techniques focused on supermarkets and consumer behavior.

University of Verona

Bachelor's Degree, Languages and Cultures for Tourism and International Trade

2015 - 2020

Activities and societies: Erasmus exchange at University of Wrocław (Oct 2021–Feb 2022)

Bachelor’s degree in Languages and Cultures for Tourism and International Trade with coursework supporting multilingual communication for business contexts.