Fabio Belford
@fabiobelford
I build full-funnel paid acquisition systems that optimize for sales.
What I'm looking for
At Belford Design, I run Meta Ads and Google Ads, build landing pages, and own conversion measurement for hospitality, clinics, local services, e-commerce, and SaaS clients. I optimize campaigns around sales, bookings, and confirmed members—not clicks.
My work has driven 15:1 ROAS for Quinta da Paz Resort, 20:1+ ROAS on Studio Laser local-search campaigns, and 10x+ ROAS for Don Pascual. I’ve rebuilt tracking systems from CRM to GA4, Google Ads offline conversions, and Meta Conversions API, while finding and resolving costly measurement failures through forensic audits.
I work directly with business owners and executives, translating platform data into plain business language. My first projects regularly become multi-year retainers, including US consumer-brand, US agency, and Canadian client engagements.
I’m AI-native but human-led: I design AI-assisted workflows for creative production, reporting, campaign QA, and automation while keeping strategy, budgets, and account decisions under direct supervision.
Experience
Work history, roles, and key accomplishments
Founder & Media Buyer
Belford Design
Jul 2009 - Present (17 years 1 month)
Founded and runs an independent performance-marketing studio, delivering paid media, landing pages, and measurement for retainer clients across hospitality, aesthetics, local services, e-commerce, and SaaS.
Education
Degrees, certifications, and relevant coursework
PUC-Rio
Extension, Design and Marketing
2005 - 2006
Extension courses in Design Project Management (2006) and Marketing & Design (2005).
Federal University of Rio de Janeiro
Bachelor of Arts, Industrial Design / Visual Communication
1998 - 2003
B.A. in Industrial Design / Visual Communication from the Federal University of Rio de Janeiro.
Old Forge High School
High School Diploma, High School
1997 - 1997
Exchange student program at Old Forge High School in Pennsylvania, USA.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
belford.com.brJob categories
Skills
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