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Fabio Belford

@fabiobelford

I build full-funnel paid acquisition systems that optimize for sales.

Brazil
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What I'm looking for

I'm looking for remote full-funnel performance marketing work where I can own paid media, landing pages, and measurement end to end, partner directly with decision-makers, and optimize toward real revenue, bookings, and confirmed sales.

At Belford Design, I run Meta Ads and Google Ads, build landing pages, and own conversion measurement for hospitality, clinics, local services, e-commerce, and SaaS clients. I optimize campaigns around sales, bookings, and confirmed members—not clicks.

My work has driven 15:1 ROAS for Quinta da Paz Resort, 20:1+ ROAS on Studio Laser local-search campaigns, and 10x+ ROAS for Don Pascual. I’ve rebuilt tracking systems from CRM to GA4, Google Ads offline conversions, and Meta Conversions API, while finding and resolving costly measurement failures through forensic audits.

I work directly with business owners and executives, translating platform data into plain business language. My first projects regularly become multi-year retainers, including US consumer-brand, US agency, and Canadian client engagements.

I’m AI-native but human-led: I design AI-assisted workflows for creative production, reporting, campaign QA, and automation while keeping strategy, budgets, and account decisions under direct supervision.

Experience

Work history, roles, and key accomplishments

BD
Current

Founder & Media Buyer

Belford Design

Jul 2009 - Present (17 years 1 month)

Founded and runs an independent performance-marketing studio, delivering paid media, landing pages, and measurement for retainer clients across hospitality, aesthetics, local services, e-commerce, and SaaS.

Education

Degrees, certifications, and relevant coursework

PU

PUC-Rio

Extension, Design and Marketing

2005 - 2006

Extension courses in Design Project Management (2006) and Marketing & Design (2005).

FJ

Federal University of Rio de Janeiro

Bachelor of Arts, Industrial Design / Visual Communication

1998 - 2003

B.A. in Industrial Design / Visual Communication from the Federal University of Rio de Janeiro.

OS

Old Forge High School

High School Diploma, High School

1997 - 1997

Exchange student program at Old Forge High School in Pennsylvania, USA.

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