Felipe Souza dos Santos
@felipesouzadossantos
Media buyer at Agência Up who drove 7,667 patient conversations at US$2.95 each and hotel bookings at 19.6x.
BrazilWhat I'm looking for
At Agência Up, I run Meta Ads and Google Ads accounts for restaurants, medical practices, and local businesses. For a medical practice, I optimized campaigns for front-desk conversations, generating 7,667 patient conversations at US$2.95 each.
At UadsUp Hotel Marketing, I ran paid media for hotel clients from November 2023 to December 2025. In 2025, campaigns generated 4,486 direct bookings and US$2.07M in tracked booking revenue at 19.6x return on ad spend.
I also built an internal reporting app with Claude Code that brings Meta Ads and Google Ads data into client dashboards with a creative gallery and task board. I’m looking to bring my experience to a US agency or performance team, full-time remote or contract.
Experience
Work history, roles, and key accomplishments
Media Buyer
Agência Up
Feb 2023 - Present (3 years 8 months)
Managed Meta Ads and Google Ads for about 25 clients, owning tracking, campaign structure, creative testing, budget control, and reporting. Achieved 7,667 patient conversations at US$2.95 each for a medical practice and 12.4x ROAS in a recent 30-day period.
Media Buyer
UadsUp Hotel Marketing
Nov 2023 - Dec 2025 (2 years 1 month)
Ran Google Ads and Meta Ads accounts for about 20 hotel clients, averaging US$8K monthly ad spend. In 2025, generated 4,486 direct bookings and US$2.07M in tracked booking revenue (19.6x ROAS).
Paid Media Specialist
Freelance
Sep 2022 - Jan 2023 (4 months)
Provided freelance paid media services, managing campaigns for various clients.
Quality Analyst, Metrology Analyst, QC Inspector
ZEN S.A. and BorgWarner
Jan 2013 - Dec 2022 (9 years 11 months)
Performed quality assurance roles in automotive manufacturing, including PFMEA, control plans, ISO/TS 16949 audits, and root-cause analysis.
Education
Degrees, certifications, and relevant coursework
Uniasselvi
Bachelor of Science, Production Engineering
2013 - 2018
Bachelor of Science in Production Engineering from Uniasselvi, completed in 2018.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Website
felipemediabuyer.com.brSalary expectations
Social media
Job categories
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