Fábio Richer
@fbioricher
Head of Growth & Performance at 01 Growth AI, managing lead and sales campaigns with measurable acquisition tracking.
BrazilWhat I'm looking for
At 01 Growth AI, I manage Meta Ads and Google Ads campaigns focused on leads and sales. I also implement and audit GA4, Google Tag Manager, Conversions API, and UTM tracking across the acquisition journey.
At Insight Estudio Marketing, I planned and executed multichannel lead generation campaigns using forms, WhatsApp, and direct-response conversions. I integrated CRM and sales automation, improving funnel processes, conversion rates, and ROI reporting.
At Celular Mania, I led business operations, P&L, commercial planning, local customer acquisition, teams, and partner negotiations. Earlier, in IT roles at Rede Graal, PSA Peugeot Citroën, Novartis, and Guardian, I worked in corporate technology infrastructure, networking, server administration, and technical support.
Experience
Work history, roles, and key accomplishments
Head of Growth & Performance
01 Growth AI
Apr 2026 - Present (6 months)
Manage Meta Ads and Google Ads campaigns focused on leads and sales. Implement and audit GA4, Google Tag Manager, Conversions API and UTM tracking, and optimize campaigns using CPL, CPA, CAC, ROAS and margins.
Marketing & Performance Manager
Insight Estudio Marketing
Jan 2023 - Apr 2026 (3 years 3 months)
Planned and executed multichannel lead generation campaigns using forms, WhatsApp and direct-response conversions. Integrated CRM and sales automation, improving funnel processes, conversion rates and ROI reporting.
Co-Founder & Chief Executive Officer
Celular Mania
Dec 2014 - Oct 2025 (10 years 10 months)
Led business operations, P&L, commercial planning, local customer acquisition, teams and partner negotiations.
IT Professional
PSA Peugeot Citroën
Jan 1997 - Dec 2014 (17 years 11 months)
Corporate technology infrastructure, networking, server administration and technical support.
IT Professional
Rede Graal
Jan 1997 - Dec 2014 (17 years 11 months)
Corporate technology infrastructure, networking, server administration and technical support.
IT Professional
Novartis
Jan 1997 - Dec 2014 (17 years 11 months)
Corporate technology infrastructure, networking, server administration and technical support.
IT Professional
Guardian
Jan 1997 - Dec 2014 (17 years 11 months)
Corporate technology infrastructure, networking, server administration and technical support.
Education
Degrees, certifications, and relevant coursework
Centro Universitário Dom Bosco
Bachelor’s Degree, Economics
Bachelor’s Degree in Economics from Centro Universitário Dom Bosco in Resende, Brazil.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
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