Kaio Setin Palandi

Run Airbnb's guest acquisition across Google, Meta, YouTube, TikTok and programmatic, delivering 52K+ bookings (102% of target) while lowering cost per booking by US$1.80 and CAC by 31.7%. Lead a 10-person team and automated GA4 and BigQuery reporting.

Drove full-funnel growth across web and app for three brands, including Puravida's subscription business, with ROAS and LTV/CAC tracked by acquisition cohort. Ran Google App Campaigns, Meta, YouTube and TikTok on a US$3.7M+ budget, doubling digital ROI to 8x net sales and growing new users 33.4% YoY.

Led the User Journey squad with product and UX, improving UX, product discoverability and omnichannel experience. Built the Menswear growth function from scratch and used generative AI on site-search data to launch the Anime Collection with 11% conversion rate.

Ran full-funnel paid media, including Google App Campaigns, plus CRO and marketing automation for advertisers such as Amazon, Hasbro and Fiat. Doubled ROAS for a DTC e-commerce advertiser and grew Hasbro's media investment 45% YoY.

Managed US$18M+ in budgets for global advertisers (Citibank, BMW, GSK, Allianz), including lead acquisition for Citibank.

Ran Google Ads and Meta Ads hands-on, setting LTV-based CAC ceilings that helped double annual revenue in two years.

MBA in Digital Business from Universidade de São Paulo, completed in 2025.

Bachelor's degree in Marketing from Universidade Anhembi Morumbi, completed in 2016.

Professional certificate in AI from Google.

Certificate in AI Applications in Marketing & Finance from the University of Pennsylvania.

Certificate in Marketing Attribution and Mix Modeling from LinkedIn Learning.

Google Agency Expert certification from Google.