The Socials

I’m a performance marketing professional with 9+ years of experience across startups, agencies, and corporate environments, bringing strong hands-on expertise in Google Ads and paid search optimisation.

I’ve launched, managed, and scaled campaigns across Search, Display, and Paid Social, using data-driven insights to improve conversion rates, customer acquisition, and ROI. I analyse performance at a granular level and turn learnings into testing roadmaps and growth opportunities.

Whether I’m building campaign structure, improving account hygiene, or refining creative through systematic A/B testing, my focus stays on measurable outcomes—better targeting, smarter conversion tracking, and continuous optimisation that supports profitable digital acquisition.