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Emily Bernas-Wheeler

@emilybernas-wheeler

Message

I lead integrated marketing campaigns that turn complex offerings into clear messaging.

United States

Message

At GoDaddy, I lead integrated marketing campaigns from brief to delivery, including product launches, brand initiatives, and sales enablement content.

I partner across strategy, creative, production, and operations to align messaging, timelines, and KPIs. I also build AI-assisted workflows for copywriting, messaging adaptation, and multilingual translation.

Previously at BuzzFeed, I managed 30+ simultaneous paid marketing campaigns across pre-sale strategy, creative development, and performance reporting. I translated performance data into actionable client insights and helped build repeat business across Food & Beverage and Hospitality accounts.

Alongside my marketing work, I lead development for the Jenna Kast Believe in Miracles Foundation, creating fundraising strategies, marketing communications, and scalable operational systems for events and programs.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

GoDaddy Inc.

May 2024 - Present (2 years 4 months)

Leads end-to-end execution of integrated marketing campaigns including product launches and large-scale brand initiatives, managing multiple concurrent workstreams from brief to delivery. Drives cross-functional collaboration and develops AI-assisted content workflows to streamline production and support pipeline goals.

Current

Director of Development

Current

Jenna Kast Believe in Miracles Foundation

Mar 2020 - Present (6 years 6 months)

Developed and executed integrated fundraising and marketing strategies driving measurable revenue growth and donor engagement year-over-year. Planned and executed large-scale fundraising events end-to-end, managing logistics, vendor negotiations, sponsorships, and attendee experience.

Fundraising Marketing Strategy Event Management vendor negotiation Sponsorship Email Marketing Communication Skills Operations Documentation Process Improvement

Account Manager

BuzzFeed Media Enterprises Inc.

Sep 2022 - Feb 2024 (1 year 5 months)

Managed end-to-end execution of 30+ simultaneous paid marketing campaigns, overseeing pre-sale strategy, creative development, and post-campaign performance reporting. Built marketing strategies for clients in Food & Beverage and Hospitality, driving repeat business and long-term retention.

Campaign Management Paid Marketing Client Strategy Creative Development performance reporting Analytics Storytelling Cross Functional Collaboration Digital Channels

Education

Degrees, certifications, and relevant coursework

Oakland University

Master of Business Administration, Business Administration

2020 - 2022

Activities and societies: Graduate Assistant, Leadership & Service Programs, Leadership Cohort Mentor

Master of Business Administration from Oakland University from 2020 to 2022. Served as a Graduate Assistant for Leadership & Service Programs and as a Leadership Cohort Mentor.

Albion College

Bachelor of Arts, Business and Communication Studies

2016 - 2020

Activities and societies: Captain, Women’s Basketball Team | President, Kappa Alpha Theta

Bachelor of Arts in Business and Communication Studies from Albion College from 2016 to 2020. Served as Captain of the Women's Basketball Team and President of Kappa Alpha Theta.