Elena Asanova
@elenaasanova
Growth manager and senior enablement specialist with deep storytelling, PR, and AI training expertise.
What I'm looking for
I am a growth manager and senior enablement specialist with extensive experience in AI training, storytelling, PR and content strategy. I have led large multilingual contributor communities, built training programs for AI trainers and QMs, and co-founded an online school that taught over 3,200 students across 24 countries while driving organic social funnels that generated the majority of sales.
I have decades of experience in corporate communications and media — from building a PR department and internal communications at a major retail chain to producing award-winning broadcast journalism and international PR campaigns. I deliver measurable outcomes: large-scale contributor engagement, significant media coverage for product relaunches, and content that increased sales and drove widespread social sharing.
Experience
Work history, roles, and key accomplishments
Founder & Consultant
Tellastory
Apr 2013 - Present (12 years 6 months)
Provide PR and content services delivering storytelling-driven PR strategies and media campaigns for startups and corporates, achieving significant media coverage and measurable sales lift for clients.
Supervised and mentored a team of Russian-language AI trainers, optimized data-labeling pipelines for RLHF and evaluation datasets, and led international onboarding for academic trainers and Growth team members, supporting contributor communities of 18,800 total participants.
Co-Founder
BigTomorrow
Feb 2017 - May 2023 (6 years 3 months)
Co-founded an online storytelling and branding school serving 3,200+ students across 24 countries, led content marketing and built social funnels that generated 80% of sales organically and a newsletter of 13,000 subscribers.
Head of PR Department
Real,-
Dec 2007 - Sep 2012 (4 years 9 months)
Built and led the PR department for the real,- retail chain, developing PR and internal communications strategies that increased social and media mentions by ~25% year-over-year and supported the company becoming the second quoted retailer in Russia within 1.5 years.
Project Manager
RIA Novosti
Sep 2006 - Jun 2007 (9 months)
Managed PR and press relations at the London bureau, organising press coverage, monitoring media, and coordinating high-profile visits and journalistic trips including events like the Winter Festival on Trafalgar Square.
Editor & Co-Presenter
TVC
Oct 2000 - Aug 2005 (4 years 10 months)
Edited and co-presented the analytical TV program 'Public Opinion', conducting interviews and managing program production while developing news judgment and budget management skills.
Education
Degrees, certifications, and relevant coursework
University of Bologna
Master of Arts, Management
2014 - 2016
Completed a Master of Arts in Management on a full scholarship awarded by the university.
Ericsson College
Certificate (ICF-certified Business Coaching Program), Business Coaching
Completed an ICF-certified Business Coaching Program.
Cardiff University
Master of Arts, Journalism Studies
2005 - 2006
Completed a Master of Arts in Journalism Studies on a Chevening scholarship.
Availability
Location
Authorized to work in
Portfolio
tellastory.ru/designer_in_dubai_engSocial media
Job categories
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