Open to opportunities

Maksym Arslanov

@maksymarslanov

Message

Communications and content leader with 20+ years crafting strategic B2B and corporate narratives.

Spain

Message

What I'm looking for

I seek a senior communications role where I can lead content strategy, mentor teams, drive brand reputation, and work in a collaborative, impact-driven environment.

I am an experienced communications and content professional with over 20 years in marketing and communications, and around four years in the aviation industry. I deliver clear, business-aligned messaging across media, social, email, web and internal channels.

At PwC I amplified the firm’s brand voice globally and localized campaigns while driving successful submissions to international rankings. At Ukraine International Airlines I led reputation and crisis communications efforts that reduced negative reviews and improved NPS.

I have planned and managed content teams and freelance contributors, producing white papers, press releases, articles, video scripts and social strategies that generate leads and engagement. I also have a strong editorial background from journalism and news agency roles where I produced hundreds of articles and launched an English-language site.

I am organized, adaptable and collaborative, building trusted stakeholder relationships and applying data-informed creativity to deliver high-quality results in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

PwC

Jul 2023 - Present (2 years 5 months)

Amplified firm brand voice across media, social, email and web channels and localized global campaigns; coordinated submissions to international rankings that contributed to multiple firm recognitions.

B2B Marketing Content Strategy Media Relations Email Marketing Social Media Editorial Stakeholder Management

Content Manager

Glorium Technologies

Feb 2022 - Jun 2023 (1 year 4 months)

Developed tailored content plans for US clients, produced articles, whitepapers and video scripts, and led a team of freelance writers, designers and video creators to drive inbound lead generation.

Content Strategy Copywriting Editorial Content Planning Team Management Inbound Marketing Proofreading

PR Manager

OTK-Service

Jan 2021 - Nov 2021 (10 months)

Crafted and implemented communications strategy to advocate for industry legislative reforms and drove media coverage that stimulated public discourse on sector challenges.

Public Relations Communications Strategy Media Relations Crisis Communications Public Affairs Messaging

Communications Manager

PwC Ukraine

May 2019 - Jan 2021 (1 year 8 months)

Elevated media relations and brand visibility through thought leadership and coordinated contractors for photography, video and design while supporting event organization.

Corporate Communications Media Relations Thought Leadership Event Coordination Content Editing Contractor Management

Deputy Communications Director

Ukraine International Airlines

Apr 2017 - May 2019 (2 years 1 month)

Led a team to improve company reputation and passenger experience, implemented crisis and educational communications that reduced negative reviews from 35% to 20% and improved NPS.

Passenger Communication Crisis Communications Reputation Management Team Leadership Messaging PR Strategy

SMM Manager

Ukraine International Airlines

Aug 2016 - Mar 2017 (7 months)

Managed global social media presence and a customer care team of 8, improving customer satisfaction and driving a 12% increase in ticket sales.

Social Media Management Community Management Customer Care Team Management Reputation Management

Journalist

Center for Transport Strategies

Dec 2011 - Mar 2015 (3 years 3 months)

Wrote 200+ articles and launched the website's English version, increasing international reposts and contributing to the outlet's growth as a leading transport publication.

Journalism Content Writing Editorial English Reporting

Correspondent

Interfax Ukraine

May 2007 - Dec 2011 (4 years 7 months)

Covered transportation industry news, built a network of key contacts and provided exclusive insights that strengthened Interfax's position for industry decision-makers.

Reporting Source Development Transport Writing Media Relations Investigative Reporting