Silvia Magán
@silviamagn
PR & Communications Manager at Too Good To Go Iberia who increased top-tier media coverage by 75% across Spain and Portugal.
SpainWhat I'm looking for
At Too Good To Go - Iberia, I led PR and communication strategy across Spain and Portugal, increasing top-tier media coverage by 75% and trade media coverage by 55%.
I strengthened the brand’s sustainability positioning through interviews, opinion pieces, and recurring appearances in national TV, radio, and business press. I also created PR campaigns and activations, including events built from scratch to generate media visibility and stakeholder engagement.
I contributed to the brand resharpening and rebranding process, helping define key messages and narrative pillars for external communications. I supported spokesperson preparation and provided communication support in reputational and crisis-related situations.
Earlier at Too Good To Go - Iberia, I supported PR strategies and built relationships with national, regional, and trade media. At CADENA SER - T1 MEDIA, I produced and edited news content for national radio and conducted interviews.
Experience
Work history, roles, and key accomplishments
PR & Communications Manager
Too Good To Go
Jan 2022 - Jan 2026 (4 years)
Led PR and communication strategy for Spain and Portugal, increasing top-tier media coverage by 75% and trade media by 55%. Managed external agencies, created campaigns, and supported crisis communications.
PR & Communications Specialist
Too Good To Go
Jan 2020 - Jan 2022 (2 years)
Supported PR and communication strategies across Spain and Portugal, building media relationships and developing press materials. Monitored coverage and supported campaign execution.
Content Manager
Cadena SER
Jan 2018 - Jan 2019 (1 year)
Produced and edited news content for national radio broadcast, conducting interviews and translating complex topics for broad audiences.
Education
Degrees, certifications, and relevant coursework
Carlos III University
Double Degree, Communications and Journalism
Double degree in Communications and Journalism, with an international component in Budapest, Hungary.
The Power MBA
Training, Digital Marketing, PR, and Internal Communications
Training in digital marketing, PR, and internal communications.
Brother Agency
Training, Digital Marketing, PR, and Internal Communications
Training in digital marketing, PR, and internal communications.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Salary expectations
Social media
Job categories
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