Open to opportunities

Eleanor Higgins

@eleanorhiggins

Senior CRM Specialist | 10+ years | Salesforce, Dynamics 365, HubSpot, Tessitura | Implementation, administration and adoption programmes

United Kingdom

Message

What I'm looking for

I'm looking for a technical CRM or systems role where I can drive engagement and help organisations maximise platform value. I enjoy the full lifecycle, including requirements gathering, configuration, training and optimisation. I'm comfortable across CRM administration and the wider data landscape, including ETL, SQL and reporting. I thrive in agile, product-led environments.

I'm a digital specialist with over 10 years delivering multi-platform CRM implementation, adoption and administration programmes across B2B SaaS, public sector and cultural organisations.

I have a proven track record in defining CRM and data strategy, working with multi-disciplinary teams and translating user needs into technical specifications. I'm experienced in applying digital standards to national-scale programmes and driving adoption across complex stakeholder landscapes.

Key achievements include establishing and leading the Dynamics 365 function for Fáilte Ireland's multi-million euro digital transformation programme, developing national data standards across 30+ platform providers and delivering training and support services to over 300 businesses. I administered Tessitura CRM across four major cultural organisations and led a cross-organisational knowledge-sharing group. I've also worked with HubSpot and Salesforce in B2B financial services, managing a £600m+ pipeline and contributing to a Salesforce migration project.

Experience

Work history, roles, and key accomplishments

Current

Data Lead

Current

CTConsults

May 2024 - Present (1 year 7 months)

Led the Booking System Optimisation workstream for Fáilte Ireland, developing national data standards with 30+ platform providers and achieving a 93% success rate with average onboarding improvements of 52% and booking fulfilment gains of 44%.

Data Strategy Google BigQuery Python Data Modeling Stakeholder Management AI human in the loop Data Governance Cloud Administration

Commercial Excellence Manager

DF Capital

Jul 2023 - Apr 2024 (9 months)

Administered and optimised HubSpot CRM for a £600m+ sales pipeline, built automated workflows and dashboards that contributed to 15% year-on-year pipeline growth and led CRM migration planning to Salesforce Sales and Service Cloud.

HubSpot CRM Administration Salesforce Migration Workflow Automation Dashboarding Stakeholder Training Sales Operations Data monitoring

Systems & Data Insights Manager

CTConsults

Jun 2021 - Jun 2023 (2 years)

Established Dynamics 365 and Power BI function for Fáilte Ireland's multi‑million euro programme, defining metrics and delivering executive-level insights while supporting 300+ businesses with training and ticketed support.

Dynamics 365 Power BI Metrics & Reporting Stakeholder Engagement Training Delivery Data Translation Ticketing Systems Analytics

Tessitura Administrator

The Bridgewater Hall

Oct 2018 - Jun 2021 (2 years 8 months)

Administered Tessitura CRM for four cultural organisations, designed automated reporting and led a cross-organisational knowledge-sharing group while implementing GDPR compliance across CRM systems.

Tessitura CRM Administration Reporting Automation GDPR Compliance Data Governance Cross organisational Collaboration Training Stakeholder Communication

Marketing Officer

Royal Exchange Theatre

Jan 2012 - Oct 2018 (6 years 9 months)

Led full-lifecycle campaigns for Under 26, Groups, and Season Ticket segments, introduced behaviour-based segmentation and automated A/B tested email campaigns achieving 50%+ open rates and sustained audience growth.