Adilola LawalAL
Open to opportunities

Adilola Lawal

@adilolalawal

Senior Business Analyst with expertise in digital transformation and CRM.

United Kingdom

What I'm looking for

I am looking for a role that fosters innovation, values collaboration, and offers opportunities for professional growth in digital transformation and CRM projects.

I am a commercially focused Senior Business Analyst with over 10 years of experience leading CRM, digital, and data-driven initiatives across various enterprise environments, including Housing, Aviation, Retail, and Financial Services. My proven track record includes delivering successful projects using Dynamics 365 and Salesforce, streamlining complex workflows, and aligning stakeholders across business and IT. I am adept in BPMN 2.0, Agile delivery, and enterprise architecture standards (TOGAF), known for my precision, pace, and ability to translate strategy into working solutions.

Throughout my career, I have spearheaded significant projects, such as the full lifecycle CRM migration from NEC to Salesforce at Places for People, which centralized customer data and improved service delivery speed. At British Airways, I led the development of a Cabin Crew performance management tool in Dynamics 365, enhancing performance visibility for over 5,000 staff. My experience also includes guiding mobile app upgrades at Smart Pension, resulting in improved app ratings and user engagement.

Experience

Work history, roles, and key accomplishments

PP
Current

Senior Business Analyst

Places for People

Jan 2023 - Present (2 years 5 months)

Led the end-to-end migration of NEC Housing Management System and spearheaded the implementation of a custom Salesforce CRM portal. Centralized fragmented customer data, enabling real-time analytics and data-driven decision-making. Streamlined operations and increased user adoption through targeted, user-centric training.

BA

Senior Business Analyst

British Airways

May 2022 - Jan 2023 (8 months)

Guided end-to-end software delivery for cabin crew applications, starting with discovery and roadmapping. Conducted user research across target personas to gather requirements and insights, synthesizing findings into defined user journeys. Translated ideas into structured epics and user stories, balancing business goals with technical feasibility, and managed agile delivery by prioritizing the pro

SP

Business Analyst

Smart Pension

Sep 2021 - Apr 2022 (7 months)

Guided mobile app upgrades based on user feedback and drove cross-functional coordination required for improvements. Created project plans, conducted user research, and analyzed existing processes through AS-IS and TO-BE process mapping. Designed mobile-first customer journeys and intuitive interfaces, which increased app ratings by 0.5 and engagement rates by over 20%.

RC

Business Analyst

RS Components

Feb 2021 - Sep 2021 (7 months)

Collaborated with Sales and Payments Engineering teams to identify and analyze business needs related to digital payment solutions. Translated complex business requirements into clear, actionable user stories and acceptance criteria for development teams. Played a key role in the implementation and enhancement of payment platforms, including Apple Pay and PayPal, and facilitated stakeholder worksh

HS

Business Analyst

HD Sounds

Jul 2019 - Feb 2021 (1 year 7 months)

Uplifted existing website experience through revamps and automation enhancements, working closely with the Product Owner on requirement gathering to implementation. Conducted user research and workshops to capture needs, creating detailed requirements documents, user personas, and journey maps. Developed wireframes and UI specifications for critical web pages to demonstrate proposed changes.

AV

Business Analyst

Avado

May 2018 - Jul 2019 (1 year 2 months)

Upgraded outdated Learning Management Systems (LMS) to a modern cloud-based platform suitable for enhanced online course delivery. Conducted user research and workflow analysis to capture needs, translating findings into user stories with acceptance criteria. Evaluated multiple LMS options, taking into account costs, capabilities, and constraints.

QL

Junior Business Analyst

QA Ltd

Apr 2015 - Mar 2018 (2 years 11 months)

Captured and analyzed business and user requirements to identify process improvements. Assisted with specifications and UI design for an enterprise workflow management system. Conducted stakeholder interviews to gather functional and technical specifications, and created use cases, flow diagrams, and data models using Visio.

LO

Junior Business Analyst

Lovekaizen

Jan 2014 - Apr 2015 (1 year 3 months)

Supported delivery across client website build projects within the web development team, helping consult brands on solutions to drive growth. Orchestrated three client website projects under tight deadlines to boost their online presence and conversions. Identified issues through brainstorming meetings and provided constructive inputs on approaches to meet brand objectives.

Education

Degrees, certifications, and relevant coursework

University of Bradford logoUB

University of Bradford

BSc (Hons), Economics & Business

Studied Economics and Business, gaining a comprehensive understanding of economic principles and business operations. Developed analytical and problem-solving skills applicable to various business contexts.

BS

British Computer Society

Certification, Business Analysis

Completed the BCS Business Analysis Foundation certification, establishing a strong foundation in business analysis principles and practices. Gained proficiency in requirements elicitation, analysis, and management.

Microsoft logoMI

Microsoft

Certification, Dynamics 365 Business Central

Achieved the Dynamics 365 Business Central Functional Consultant certification from Microsoft. Developed expertise in configuring and implementing Microsoft Dynamics 365 Business Central solutions.

Salesforce logoSA

Salesforce

Certification, Salesforce Administration

Obtained the Salesforce Administrator (ADM 201) certification, demonstrating proficiency in managing and configuring Salesforce environments. Gained skills in user management, data management, and security.

TO

TOGAF

Certification, Enterprise Architecture

Completed the TOGAF 9 Foundation certification, gaining a foundational understanding of enterprise architecture principles and practices. Learned to apply the TOGAF framework for developing and managing enterprise architectures.

Scrum.org logoSC

Scrum.org

Certification, Scrum Master

Achieved the Professional Scrum Master (PSM I) certification, demonstrating expertise in Scrum framework and agile methodologies. Gained skills in facilitating Scrum events and coaching development teams.

EXIN logoEX

EXIN

Certification, Agile Scrum

Obtained the Agile Scrum Expert certification from EXIN, validating advanced knowledge and practical application of Agile and Scrum principles. Enhanced skills in leading and implementing agile projects.

PR

PRINCE2

Certification, Project Management

Completed both PRINCE2 Foundation and Practitioner certifications, gaining a comprehensive understanding of project management methodologies. Developed skills in managing projects through their entire lifecycle.

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan