Raphael Oduyoye
@raphaeloduyoye
Certified Senior Business Analyst and Product Owner with Salesforce expertise.
What I'm looking for
I am a certified Senior Business Analyst and Product Owner with over 10 years of experience in delivering transformative Salesforce CRM and business transformation projects. My expertise spans across various Salesforce clouds including Sales Cloud, Service Cloud, CPQ, and Experience Cloud, as well as extensive third-party integrations. I excel in managing the full SDLC lifecycle, ensuring stakeholder engagement, data migration, automation, testing, and deployment are executed seamlessly.
Throughout my career, I have led significant projects such as the national rollout of a multi-million-pound Salesforce smart metering program for Thames Water, which delivered over 2 million smart meters. My ability to implement Salesforce-integrated solutions has resulted in substantial improvements in operational efficiency, including a 50% increase in staff quota completion through a mobile app I developed. I am passionate about optimizing Salesforce solutions and collaborating with cross-functional teams to drive business success.
Experience
Work history, roles, and key accomplishments
Salesforce Business Analyst
RJH Cloud Consulting
May 2025 - Present (1 month)
Conducted detailed stakeholder engagement for the Defence and Security Accelerator government project (DASA). Elicited, documented, and prioritized business and technical requirements from a large backlog, defining and expanding on functional and non-functional requirements. Improved user stories for easier development, acquiring sign-off from stakeholders, and understanding business rules, automa
Senior Business & Systems Analyst
Bolt Business
May 2024 - Oct 2024 (5 months)
Led the global implementation of Salesforce CRM for lead generation, pipeline management, and customer segmentation. Conducted detailed stakeholder engagement to elicit, document, and prioritize business and technical requirements, defining and documenting functional and non-functional requirements. Managed data migration strategy, mapping legacy data structures to Salesforce data models and ensur
Senior Business Analyst
Inzone
Nov 2023 - Feb 2024 (3 months)
Optimized automation and lead nurturing, improving campaign effectiveness and conversion rates. Designed custom workflows, validation rules, and automation scripts to improve efficiency in client onboarding and engagement. Facilitated stakeholder workshops, defining business objectives, pain points, and strategic roadmap alignment, and collaborated with Architects to optimize technical solutions,
Salesforce Consultant
CRU LTD
Aug 2022 - Feb 2023 (6 months)
Led the Salesforce CPQ implementation, configuring pricing rules, discount structures, and approval workflows for multi-currency transactions. Conducted in-depth business process analysis to streamline order management, contract lifecycle, and renewal automation. Collaborated with cross-functional teams to integrate Salesforce CPQ with existing ERP and finance systems, and developed custom reports
Salesforce Consultant
Wolseley
Mar 2022 - Aug 2022 (5 months)
Managed the implementation of Salesforce Sales Cloud, aligning Opportunity and Quote workflows with business needs. Designed and implemented automated lead assignment rules, optimizing sales pipeline efficiency. Configured Approval Processes, RAG Flags, and Account Ownership Changes to enhance sales governance, and conducted UAT, defect tracking, and resolution management to ensure a seamless tran
Senior Salesforce Technical & Functional Business Consultant
Veolia
Jun 2020 - Nov 2021 (1 year 5 months)
Integrated Salesforce and Workday, automating contract management and workforce planning. Led data migration efforts, ensuring high data integrity and smooth transition from legacy systems. Developed custom APIs to streamline Salesforce interactions with third-party applications, and conducted stakeholder engagement workshops to align business processes with Salesforce best practices.
Salesforce Functional Consultant
Rackspace
Mar 2020 - May 2020 (2 months)
Led the No Lead Left Behind initiative, implementing automation to improve lead tracking and sales conversions from Hubspot integration. Conducted impact assessments on legacy systems, defining requirements for data migration and process enhancement. Designed and optimized end-to-end lead management workflows, integrating Salesforce with marketing automation tools, and configured and tested multi-
Salesforce Consultant
Deliveroo
May 2019 - Nov 2019 (6 months)
Led workshops for Legacy system Integration with Salesforce including large data migration and new credit card payment features. Delivered a self-service community portal for restaurant onboarding, integrating third-party vendors. Configured CTI integration for automated post-call follow-up tasks using Salesforce, and developed custom automation rules, reducing manual intervention in order process
Senior Salesforce Functional Consultant
Sapient i7
Aug 2018 - May 2019 (9 months)
Managed Salesforce Service Cloud implementation with MuleSoft middleware and Telephony CTI integration. Delivered end-to-end Salesforce CPQ and Marketing Cloud solutions for enterprise clients. Conducted sprint planning, backlog grooming, and Agile ceremonies to align development with business goals.
Senior Salesforce Business Analyst
Morrison Utility Services
Apr 2015 - Aug 2018 (3 years 4 months)
Consulted on multi-million-pound projects for major clients, supporting key Salesforce implementations and award-winning deployments. Designed reporting suites and dashboards to embed safety, quality, and efficiency metrics into business operations. Spearheaded multiple Salesforce implementations, automating workflows and managing a user base of 2500+, and conducted stakeholder management across d
Education
Degrees, certifications, and relevant coursework
Salesforce
Salesforce Administrator (ADM 201), Salesforce Administration
Achieved Salesforce Administrator certification, demonstrating proficiency in managing and configuring Salesforce instances. This includes user management, data security, and standard object customization.
Salesforce
Salesforce App Builder, Salesforce Application Development
Earned Salesforce App Builder certification, showcasing skills in designing, building, and deploying custom applications on the Salesforce platform. This involves creating custom objects, fields, and automation.
PRINCE2
PRINCE2 Practitioner, Project Management
Attained PRINCE2 Practitioner certification, confirming expertise in project management methodologies. This certification focuses on structured project management, covering planning, control, and organization.
Google UX Design Certification, UX Design
Completed the Google UX Design Certification, gaining foundational knowledge and practical skills in user experience design. This includes user research, wireframing, prototyping, and usability testing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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