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Edward Lerner

@edwardlerner

Seasoned criminal-law sales executive who converts inquiries into retained, high-value clients.

United States
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What I'm looking for

I seek senior roles where I can drive intake-to-retainer conversion, scale revenue, lead operations or sales teams, and improve profitability in criminal defense firms.

I am a criminal-law sales and operations leader with 25+ years converting incoming inquiries into retained clients across federal, state, military and juvenile matters.

I have served as Director of Sales, Law Firm Administrator, COO and CEO, helping launch two nationwide criminal law firms that achieved multi-million dollar annual revenue and strong six-figure to near-seven-figure profits.

In remote and on-site roles I consistently grew revenue: doubling firm revenues early in my career, recovering several hundred thousand dollars for a firm, and increasing one firm’s monthly revenue from $65,000 to $250,000 within two months while collecting retainers ranging from typical fees to six-figure engagements.

I am a U.S. Air Force veteran with a B.A. in Journalism and a long track record of hiring, training and managing cross-functional teams to maximize client retention and firm profitability.

Experience

Work history, roles, and key accomplishments

BR

Legal Sales Director

BRCK

Jan 2022 - Dec 2023 (1 year 11 months)

Converted incoming inquiries into paid clients, growing monthly firm revenue from $65,000 to $150,000 in month one and to $250,000 in month two while securing retainers up to $25,000.

WJ

Legal Sales / Administrator

Werksman Jackson

Jan 2013 - Dec 2018 (5 years 11 months)

As law firm administrator recovered several hundred thousand dollars from former and current clients and improved firm financial operations.

CA

Chief Executive Officer

Crime Attorneys

Jan 2002 - Dec 2007 (5 years 11 months)

Co-founded and led the firm with full P&L responsibility, building a 16-person team and growing annual revenue to nearly $5 million with a strong near seven-figure profit.

Education

Degrees, certifications, and relevant coursework

California State University, Northridge logoCN

California State University, Northridge

Bachelor of Arts, Journalism

Completed a Bachelor of Arts in Journalism with a minor in Jewish Studies at California State University, Northridge.

Tech stack

Software and tools used professionally

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Edward Lerner - Legal Sales Director - BRCK | Himalayas