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Jamal Caldwell

@jamalcaldwell

Sales Director at Atlanta Family Law Group who redesigned client acquisition, driving $2.8M and $2.6M in consecutive-year revenue growth.

United States

Message

What I'm looking for

I'm motivated by mission-driven work and quick to master new markets, with a track record of entering new industries and scaling results.

At Atlanta Family Law Group, I lead the client-acquisition sales function, set sales strategy, and own revenue targets. I redesigned the sales process and methodology, driving $2.8M and $2.6M in year-over-year revenue growth across consecutive years.

I built training programs, scripts, and a qualification framework that more than doubled closing ratios while cutting client acquisition costs. Previously, at Smart Home ADT, I recruited and led a field sales team across two markets that drove 137% year-over-year revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Client Engagement/Intake

Current

Atlanta Family Law Group

Feb 2023 - Present (3 years 8 months)

Lead the firm's full client-acquisition sales function, setting sales strategy and owning revenue targets. Redesigned sales process and methodology, driving $2.8M and $2.6M in year-over-year revenue growth.

Sales Strategy Sales Process Design Training KPI Tracking Pipeline Management Forecasting Cross Functional Partnership Lead Generation Client Engagement

Senior Market Manager, Sales Leadership

Smart Home ADT

Mar 2021 - Feb 2023 (1 year 11 months)

Recruited, hired, and led a field sales team of 17 representatives and managers across two markets, driving record 137% year-over-year revenue growth. Developed 8 of the company's top 15 representatives/managers.

Recruitment Hiring Field Sales Leadership Territory Strategy sales playbooks Coaching Pipeline Management Forecasting Competitive Analysis Go To Market Strategy

Senior Regional Account Executive

Aramark Uniform Services

Jan 2020 - Mar 2021 (1 year 2 months)

Delivered 22% annual revenue growth through the Covid-19 disruption via adaptive sales strategy and cross-industry prospecting. Generated over $1.8M in new revenue by prospecting, negotiating, and closing deals.

Prospecting Negotiation Deal Closing Relationship Building CRM Territory Planning Activity Tracking Pipeline Management

Sales Manager

Hall Automotive

May 2013 - Jan 2020 (6 years 8 months)

Progressed from Sales & Leasing Consultant to Floor Manager to Sales Manager, directing a team to #9 of 416 Chrysler Dodge Jeep Ram dealerships in the Southeast Region. Averaged $927K in monthly sales revenue while maintaining the organization's highest profit-per-deal distinction for five consecutive years.

Sales Management Team Leadership Process Redesign Workflow Optimization Deal Closing Profitability Management

National Media Consultant

AT&T Advertising Solutions

Jun 2011 - Apr 2013 (1 year 10 months)

Sold and onboarded clients onto enterprise, cloud-based, and SaaS advertising platforms, translating technical capabilities into measurable ROI to drive adoption and renewals. Ranked #3 in the region.

SaaS Sales Enterprise Sales Platform Demos Onboarding Needs discovery ROI Modeling Stakeholder Alignment Revenue Generation

Media Consultant

Idearc Media / Supermedia

Nov 2006 - May 2011 (4 years 6 months)

Built and executed revenue-generating strategies for a diverse portfolio spanning SaaS, enterprise software, and traditional media, using data-backed performance reporting to drive platform adoption and renewal. Achieved up to 126.7% of quota, ranking #1-#2 among all consultants across multiple regional campaigns.

SaaS Sales Enterprise Software Sales Digital Advertising performance reporting Value Proposition Development Quota Achievement