Marina Araújo

I am a Junior Media Buyer and Paid Media specialist with agency and freelance experience managing Meta Ads and Google Ads with a clear performance-first approach. I focus on lead generation, conversion efficiency and KPI-driven decision making.

I routinely follow a diagnosis → hypothesis → testing → scaling workflow, executing structured A/B tests across creative angles, ad copy, audiences and placements to improve results and reduce waste. I have managed multi-account contexts and coordinated contractor delivery to maintain execution quality.

My work has supported media investments up to R$ 2.5M/year and produced measurable improvements, including a 30% lift in leads while reducing CPL by 10%, and a 10% improvement in Google Ads ROAS. I manage end-to-end campaign optimization, build testing and scaling roadmaps, and deliver clear performance reports.

I seek roles where I can continue improving conversion efficiency and ROI, collaborate with cross-functional teams, and scale paid strategies across ecommerce and lead-gen verticals. I bring strong analytic discipline, hands-on ad platform skills, and a commitment to continuous testing and learning.