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Anthony Henrique

@anthonyhenrique

I’m a Paid Media Specialist and Media Buyer with 5+ years of experience in performance marketing, specializing in B2B and paid acquisition.

Brazil

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Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Analyst

Current

Senior Sistemas

Jan 2025 - Present (1 year 9 months)

Drove business growth through paid media optimization, contributing to acquisition of 10 additional large enterprise accounts. Generated $2M+ in opportunities from a $1M campaign investment and introduced emerging channels like Reddit Ads and ChatGPT Ads.

Google Ads Meta Ads Reddit Ads ChatGPT Ads AI MCP MQL SAL SQL Pipeline Data Budget allocation Campaign Optimization Performance Analytics

Marketing Analyst I

Zattar Seguros

Jan 2024 - Jan 2025 (1 year)

Introduced paid media as a growth channel, building the business case for Google Ads and Meta Ads. Developed and managed campaigns focused on automotive insurance acquisition, including audience targeting, budget allocation, and conversion optimization.

Google Ads Meta Ads Campaign Management Audience Targeting Budget allocation Conversion Rate Optimization Data Analysis

Marketing

Sescon SC

Jan 2023 - Jan 2024 (1 year)

Supported digital acquisition initiatives focused on course registrations and corporate events. Supported Google Ads and Meta Ads campaigns, working with audience targeting, campaign optimization, and performance analysis.

Google Ads Meta Ads Google Analytics Campaign Optimization Performance Analysis Reporting