Open to opportunities

Drishti Varma

@drishtivarma

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Results-driven marketing leader specializing in digital strategy, AI optimization, and client growth.

India

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What I'm looking for

I’m seeking a Senior Manager / Director-level role to lead marketing initiatives, drive sustainable business growth, and deliver high-performing, AI-optimized campaigns through strong cross-functional leadership and client success.

I’m a results-driven marketing leader with 10+ years of expertise in digital marketing strategy, brand solutions, and client relationship management. I lead cross-functional teams to deliver transformational business outcomes through performance marketing, social media marketing, and AI-powered campaign optimization.

In my current role as Manager – Strategy & Planning (Ad Sales) at Times Internet Limited, I develop digital brand frameworks for 150+ major brands, strengthening B2B and B2C market positioning. I connect creative, content, and development teams to ensure cohesive, narrative-led marketing solutions—while using competitor analysis and market research to sharpen campaign direction and messaging.

I also drive media planning and performance for marquee portfolios, consistently meeting acquisition and ROI targets. By integrating AI tools for real-time campaign optimization, I reduce manual decision-making time and improve response agility, then translate KPI insights into actionable media spend recommendations.

Previously, as Head – Social Media & Strategy at Ethinos Digital Marketing, I led teams of 5–10 professionals and owned social media strategy, content planning, and influencer partnerships. Earlier, I served as Account Director at 8Bit Media and Senior Digital Marketing Specialist at Wadhwani Foundation, where I handled end-to-end SEO, SEM, email marketing, and social media execution—plus stakeholder collaboration, mentorship support, and client success.

Experience

Work history, roles, and key accomplishments

Current

Manager, Strategy & Planning

Current

Times Internet Limited

Sep 2022 - Present (3 years 10 months)

Developed digital brand frameworks and provided competitor and market research to guide campaign direction and messaging across client accounts. Integrated AI tools for real-time campaign optimization and advised media spend based on KPI analysis.

Competitive Analysis Digital Brand Frameworks Brand Strategy Market Research Campaign Planning Media Planning Performance Marketing KPI Tracking Campaign Optimization Campaign Analytics

Head, Social Media & Strategy

Ethinos Digital Marketing

Sep 2021 - Sep 2022 (1 year)

Led a team executing integrated marketing campaigns, owning social media strategy, content planning, and influencer partnerships. Managed digital marketing budgets and partnered with clients to align strategies with business objectives using market research and audience trends.

Team Leadership Integrated Marketing Campaigns Social Media Marketing Content Planning Influencer Marketing ROI Optimization Market Research Stakeholder Management

Account Director

8Bit Media

Sep 2021 - Dec 2021 (3 months)

Managed and grew a portfolio of digital marketing client accounts as a primary strategic advisor, focusing on client satisfaction and retention. Developed tailored digital strategies, coordinated cross-functional execution, and reported on campaign KPIs with optimization recommendations.

Account Management Client Servicing Digital Marketing Strategy Cross functional Coordination Campaign Execution KPI Tracking Performance Optimization

Senior Digital Marketing Specialist

Wadhwani Foundation

Feb 2020 - Jul 2021 (1 year 5 months)

Implemented end-to-end digital marketing strategies including SEO, SEM, email marketing, and social media campaigns to support SME/MSME growth programs. Managed social media accounts and content calendars, and supervised content/design/strategy teams to deliver projects on time.

SEO SEM Email Marketing Social Media Marketing Email Content Calendars Community Engagement Team Supervision Content and Design

Digital Marketing Consultant

The Marketing Nerdz

Jan 2014 - Dec 2020 (6 years 11 months)

Developed and executed digital marketing strategies across entertainment, government, and corporate sectors to improve brand awareness and audience engagement. Planned, executed, and optimized full-funnel digital campaigns across channels with integrated multi-channel deliverables.

Digital Marketing Strategy Campaign Execution Campaign Optimization Multi channel Marketing Integrated Marketing Brand Awareness Audience Engagement

Digital Marketing Consultant

Ventures Advertising

Jan 2014 - Dec 2020 (6 years 11 months)

Developed and executed digital marketing strategies across entertainment, government, and corporate contexts with a focus on brand awareness and audience engagement. Planned, executed, and optimized full-funnel digital campaigns and worked with creative and development teams on integrated multi-channel solutions.

Digital Marketing Strategy Campaign Execution Campaign Optimization Multi channel Marketing Integrated Marketing Brand Awareness Audience Engagement

Digital Marketing Consultant

Social Spiffy

Jan 2014 - Dec 2020 (6 years 11 months)

Developed and executed digital marketing strategies across entertainment, government, and corporate contexts to drive measurable brand awareness and audience engagement. Supported full-funnel campaign planning, execution, and optimization across digital channels with creative and development teams.

Digital Marketing Strategy Campaign Execution Campaign Optimization Multi channel Marketing Integrated Marketing Brand Awareness Audience Engagement

Digital Marketing Consultant

BookMyShow

Jan 2014 - Dec 2020 (6 years 11 months)

Developed and executed digital marketing strategies to drive measurable brand awareness and audience engagement. Owned full-funnel campaign planning, execution, and optimization across digital channels in collaboration with creative and development teams.

Digital Marketing Strategy Campaign Execution Campaign Optimization Multi channel Marketing Integrated Marketing Brand Awareness Audience Engagement