USUpasana Sil
@upasanas
Brand & Digital Marketing Lead with 14 years of experience driving brand growth and digital transformation across APAC markets
IndiaWhat I'm looking for
I am a Brand and Digital Marketing Leader with 14+ years of experience driving integrated marketing strategies, content ecosystems, and go-to-market (GTM) campaigns across consumer tech, retail, and FMCG sectors in the APAC region. Over the years, I’ve led award-winning campaigns for global brands like iQOO (Vivo Group), Domino’s, and Microsoft Surface (Havas Worldwide) — blending storytelling, performance marketing, and community engagement to deliver measurable business impact.
My expertise spans brand strategy, digital transformation, influencer marketing, and AI-driven marketing automation. I am a trained Generative AI practitioner, passionate about leveraging technology and creativity to build scalable, data-informed brand experiences.
I am currently seeking remote opportunities in Brand, Digital, and Content Marketing that allow me to collaborate with global teams while operating from India.
(Work Authorization: India only)
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
iQOO by Vivo Mobiles
Mar 2022 - Present (3 years 7 months)
Designed and executed integrated social and paid campaigns across Meta, Google, and YouTube, delivering 20% more cost-efficient reach and 25% higher brand lift ROI; scaled an online community to 4M+ members and improved retention by 10% YoY.
Digital Marketing Manager
Domino's Pizza (Jubilant FoodWorks)
Jan 2019 - Feb 2022 (3 years 1 month)
Developed 360° marketing campaigns across India and emerging South Asian markets, driving a 30% uplift in seasonal sales and 200k+ app installs through performance marketing and CRM optimisation.
Client Servicing Director
Havas Worldwide
Nov 2016 - Dec 2018 (2 years 1 month)
Led multi-channel creative campaigns for clients including Horlicks and Microsoft Surface, increasing brand engagement by 10% and achieving 90% on-time asset deployment across regions.
Digital Media Planner
Mindshare
Apr 2015 - Oct 2016 (1 year 6 months)
Orchestrated digital campaigns for PepsiCo brands, optimizing media mix and targeting to improve CTRs by 10% and enhance overall campaign performance.
Creative & Media Planner
Interactive Avenues
Apr 2012 - Mar 2015 (2 years 11 months)
Managed digital media planning and buying for clients like Micromax and Reckitt Benckiser and led experiential content production for Micromax x Sunburn Festival to boost youth brand perception.
Education
Degrees, certifications, and relevant coursework
ICFAI Business School, Hyderabad
Master of Business Administration, Marketing
2010 - 2012
Completed an MBA with specialization in Marketing, focusing on strategic marketing and digital channels.
HDHindu College, University of Delhi
Bachelor of Arts, Sociology
2006 - 2009
Earned a Bachelor of Arts in Sociology with coursework in social theory and research methods.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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