Open to opportunities

Manish Kumar

@manishkumar33

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Results-driven digital marketing strategist specializing in revenue-driven campaigns and performance growth.

India

Message

What I'm looking for

I seek a performance-focused role where I can drive revenue through paid media, optimize funnels and creative, lead teams, and scale client growth in a collaborative agency or in-house setting.

I’m a results-driven digital marketing strategist with hands-on experience scaling social media growth, paid ads, and lead generation across multiple industries. I craft high-converting campaigns by combining data-driven analysis (GA4, ad reports) with creative funnel and messaging strategies that improved engagement and conversions.

As a senior manager and former marketing lead, I optimized multi-channel campaigns (Meta, Google, Amazon AMS) to reduce CPL and boost ROI, delivered 4x returns on ad spend in paid media, grew Instagram followings by 15k in three months, and led client acquisition and retention efforts that improved retention by 30%.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager Digital Marketing

Current

Techpaathshala

Aug 2025 - Present (7 months)

Optimized multi-channel digital campaigns (Meta + Google Ads) to improve lead quality and reduce CPL by refining Mumbai-focused targeting and audience segmentation. Analyzed GA4 and ad reports to reallocate budget to high-converting assets and develop performance-focused ad messaging that increased engagement and conversions.

Meta Ads Google Ads GA4 Segmentation Creative Strategy Funnel Optimization Lead Generation Performance Marketing

Marketing and Ops. Head

Nurture Webtech

Jun 2023 - Jul 2025 (2 years 1 month)

Led paid media and performance marketing delivering consistent CPL reductions and up to 4x ROAS; increased Instagram followers by 15k in three months and launched 10+ lead-generation campaigns with 3x ROI. Conducted 20+ client strategy meetings improving client retention by 30%.

Paid Media Performance Marketing Social Media Growth Lead Generation Instagram Ads Client Strategy ROI Optimization Content Strategy

Social Media Manager

Bajaj Finserv

Sep 2021 - Jun 2023 (1 year 9 months)

Managed social media initiatives for financial services, creating content and campaigns to drive engagement and brand awareness across channels. Coordinated cross-functional efforts to align messaging with product offerings and compliance requirements.

Social Media Management Content Creation Paid Social Analytics Campaign Strategy

Social Media Executive

Vivo Mobile India Pvt Ltd

Sep 2020 - Sep 2021 (1 year)

Executed content creation and storytelling for a consumer smartphone brand, focusing on photography/videography and campaigns that highlighted camera features and drove user engagement. Supported brand-building and digital marketing trend initiatives.

Content Creation Photography Videography Campaign Execution Social Media Trends Creative Production

Education

Degrees, certifications, and relevant coursework

Nurture Webtech

Professional Experience / Industry Training, Digital Marketing

2023 - 2025

Activities and societies: Led paid media and performance marketing efforts, optimized campaigns to reduce CPL and increase ROI.

Professional/industry training or position titled Marketing and Ops. Head at Nurture Webtech from 06/2023 to 07/2025 focused on paid media and performance marketing.