Open to opportunities

Ivon Lopatin

@djivana

Message

I drive digital marketing, operations, and growth strategy across international B2B and B2C businesses.

Serbia

Message

What I'm looking for

I'm looking to lead marketing, growth, or operations in an international business where I can align teams, build scalable systems, use analytics to improve performance, and grow demand, pipeline, and brand impact.

I'm a marketing leader with 10+ years of hands-on experience building teams, launching campaigns, and driving growth at every stage of the startup journey.

My Background:

I've worked in marketing across diverse industries,from early-stage SaaS to established media companies. My career has spanned paid advertising, brand strategy, email marketing, content development, and marketing operations. I've managed teams, 6+ figure budgets, agency relationships, and complex multi-channel campaigns.

Key Achievements:

• Scaled marketing functions from zero to high-performing teams

• Launched integrated campaigns across paid ads, email, social, and organic channels

• Optimised campaign ROI and reduced customer acquisition costs

• Built corporate presence, sponsorships, and strategic partnerships

• Managed social growth and community outreach initiatives

• Delivered monthly performance reports and strategic guidance to executive leadership

Why I'm Interested in Coaching:

After a decade in corporate and startup environments, I want to leverage my experience to directly mentor founders and startup leaders. I've learned what works, what doesn't, and the frameworks that actually drive results. Creatives Takeover appeals to me because it lets me package that expertise into structured programs while maintaining full autonomy over my approach and pricing.

What I Can Offer Founders:

• Practical marketing strategy and campaign execution guidance

• Team building and leadership frameworks

• Go-to-market strategy tailored to their stage and industry

• Real-world problem-solving based on my experience scaling multiple companies

• Honest, direct feedback without corporate politics

I'm excited to join a community of mentors and help founders navigate the challenges I've lived through.

Experience

Work history, roles, and key accomplishments

Current

Marketing Project Manager

Current

Digitel Talk

Mar 2025 - Present (1 year 5 months)

Directs marketing operations and project delivery for an international podcast brand, coordinating cross-functional content pipelines and multi-channel campaign execution.

Marketing Operations Project Management Content Strategy Social Media Campaign Execution

Head of Operations

Orange Trail

Sep 2025 - Jul 2026 (10 months)

Leading end-to-end operations, aligning marketing, technology, and delivery teams. Implementing scalable operational frameworks and SOPs for a remote-first organisation.

Operations Management SOP Development Remote Team Leadership

General Manager / COO

Influencestage

Jun 2024 - Feb 2025 (8 months)

Directed day-to-day operations across sales, marketing, and finance for an international influencer platform. Managed resources to maximise output and led company through successful sale/exit.

Operations Management Sales Marketing Finance Resource Management

COO / Managing Partner

Digital Rocket

Jan 2021 - Jun 2024 (3 years 5 months)

Provided strategic leadership and operational vision across the entire organisation. Designed and executed people-focused HR programs, improving talent retention by 90%. Led end-to-end recruitment across 7 roles, conducting 500+ interviews.

Strategic Leadership Operations HR Programs Talent Retention Recruitment

Marketing Expert for Business Users

Telekom Srbija

Jan 2018 - Dec 2022 (4 years 11 months)

Spearheaded B2B social media marketing strategy, increasing brand awareness and qualified lead generation. Managed market launches for new enterprise services and delivered analytics-driven media kits.

B2B Marketing Social Media Strategy Lead Generation Market Research Analytics

Marketing & Strategy Consultant

IFG Consulting

Jan 2017 - Dec 2019 (2 years 11 months)

Directed B2B communications, lead generation campaigns, and CRM database development. Oversaw corporate presence and strategic partnerships within the MNO/MVNO/Telco segment.

B2B Marketing Lead Generation CRM Strategic Partnerships Event Management

Head of BTL Marketing Communications

mts (Telekom Srbija)

Jan 2008 - Dec 2018 (10 years 11 months)

Led below-the-line marketing communications, managing agency relationships and promotional activities. Managed corporate events, sponsorships, and cross-functional campaign coordination.

BTL Marketing Agency Management Event Management Sponsorship Campaign Coordination

Lead Marketing Manager

MyIbizaVilla

Nov 2014 - Dec 2017 (3 years 1 month)

Built online reputation and managed digital presence for a Spanish property management company. Increased booking ratio by 300% within 6 months through a targeted, low-budget digital campaign.

Digital Marketing Reputation Management Low Budget Campaigns

Global Marketing Director / Managing Partner

Alpha Beta Creatives

Jan 2014 - Dec 2017 (3 years 11 months)

Planned, directed, and coordinated comprehensive marketing policies and programs to scale customer interest and demand. Supervised remote and local marketing personnel across digital campaigns and e-commerce.

Marketing Strategy Team Management Digital Campaigns Digital Commerce WooCommerce

Head of Marketing

IPVOne Communications

Jun 2013 - Dec 2016 (3 years 6 months)

Developed and executed integrated marketing communications plans and budgets. Led creative design and copywriting across all brand channels including social, PR, community, and partnerships.

Integrated Marketing Budget Management Creative Direction Copywriting CHANNELS