Helen Palacios

I’m a Marketing, Digital & Branding Lead who builds unified growth frameworks across e-commerce, content, paid media, and CRM. I’ve owned end-to-end digital strategy across multiple consumer-tech brands, translating brand direction into measurable performance.

I led rebranding and digital repositioning of product lines to strengthen e-commerce trust signals, improve on-page conversion, and enhance post-purchase experience. I built a content matrix segmented by audience, channel, and funnel stage, improving relevance, organic reach, and time-on-site across web, social, and marketplace listings.

My approach connects creativity with experimentation: I directed Google Ads (Search & Display), Meta, and TikTok campaigns, optimizing creative iterations through A/B testing to improve CTR, ROAS, and lead quality. I also implemented SEO and AI-search (GEO) best practices to expand organic visibility across Google, Bing, and AI-driven discovery surfaces.

I’m equally focused on alignment and enablement—bringing Marketing and Sales together through shared KPIs, lead-scoring criteria, and unified reporting to reduce handoff friction. Earlier in my career, I strengthened corporate messaging and reputation narratives in FMCG/food, and developed marketing execution skills through in-house creative support for LATAM B2B campaigns.