Open to opportunities

Kishan Rathor

@kishanrathor

Message

I build marketing analytics platforms that improve campaign targeting, reporting accuracy, and revenue.

United States

Message

What I'm looking for

I'm looking to build scalable marketing and customer analytics solutions, partner with cross-functional teams, and use data to improve campaign performance, customer journeys, and business decisions.

At Home Depot, I analyze omnichannel customer journeys and marketing performance across digital and in-store channels. I build Snowflake data models, SQL transformations, Python segmentation analyses, and Power BI dashboards that improved reporting accuracy by 31%, campaign targeting effectiveness by 19%, marketing ROI by 21%, and omnichannel revenue by 14%.

Previously at Capgemini, I supported an enterprise loan portfolio and credit risk analytics platform integrating loan, CRM, digital banking, and credit bureau data for 45M+ customer records. I automated Azure Data Factory ETL workflows, reducing manual preparation by 72%, and used Python segmentation to increase campaign conversion rates by 23%.

I work closely with marketing, CRM, product, merchandising, risk, and data engineering teams to turn customer behavior, campaign, funnel, and attribution data into reliable decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst

Current

Home Depot

Jan 2024 - Present (2 years 7 months)

Developed complex SQL queries and built dimensional Snowflake data models to unify omnichannel customer data, improving reporting accuracy by 31%. Designed Power BI dashboards to monitor marketing KPIs and performed customer segmentation using Python, increasing campaign targeting effectiveness by 19%.