Olga Sinkova

Cross-functional analytics consultant for BMW and MINI, focusing on product-centric digital initiatives using Adobe Analytics. Supported platform migration and rollout across 40 markets, managing QA validation and product data readiness for launch.

Led creation of standardized campaign tracking in GA Universal, GA4, and MAPP. Developed reports for decision-making, saving 20% by discontinuing underperforming campaigns. Key team member in migration from GA and GTM to MAPP Analytics and Tealium Tag Manager.

Designed and facilitated full-day workshops to define analytics use cases, KPIs, and data visualization strategies tied to product goals. Emphasized data quality in strategic decision-making, leading to the creation of a full-time in-house analyst role.

Conducted a product-focused audit of analytics infrastructure and proposed a standardized tracking model. Enhanced data governance and quality, delivering strategic recommendations to improve KPI measurement and align analytics with digital product vision.

Streamlined tracking documentation, increasing accuracy. Developed standardized campaign nomenclature, improving effectiveness by 20%. Designed customer journey tracking, improving conversion rates by 15%.

Managed migration to Adobe Analytics, improving tracking precision including requirements gathering, documentation, QA, and stakeholder training. Aligned campaign and customer journey tracking, creating dashboards that increased report usage by 25%.

Enhanced data accuracy for 3 clients by resolving tracking bugs and providing expert support. Rebuilt reports to focus on KPIs, increasing usage by 25%.

Increased tracking accuracy by developing a comprehensive tag plan and optimizing existing systems. Ensured seamless app and web tracking, establishing transparent campaign tracking that optimized ad timing and ROI by 20%.

Developed comprehensive campaign tracking, improving effectiveness by 20%. Designed article tracking for performance insights and conducted A/B testing, increasing ad performance by 15%.

Managed Webtrekk Analytics setup for Red Bull, enhancing intranet analytics and achieving budget savings. Managed projects for key clients, focusing on Webtrekk and Adobe Analytics implementations.

Restructured dashboards for Daimler & Audi, increasing usage by 30%. Optimized car configurator tracking, reducing abandonment rates by 15%. Developed strategic reporting landscapes, providing actionable insights.

Specialized in Library and Information Management. Awarded a scholarship from the German Academic Exchange Service (DAAD) for Master Studies.

Focused on Library Science, Bibliography, and Books Analyzing. Received the Maksim Bogdanowitch state scholarship during studies.

Grade: Distinction

Graduated with distinction in Library Science and Bibliography, with a focus on Automation of Library Information Systems.