Julia González Dastis

Managed and grew relationships with global advertisers, conducting business reviews and presenting digital strategies and media plans. Analyzed campaign data, identified new opportunities, and provided guidance throughout the planning and execution process.

Responsible for core and emerging markets success, planning, developing, and implementing comprehensive media strategies to increase brand visibility and drive new user acquisition via paid channels. Crafted a comprehensive regional master plan, detailing budget, ad formats, channel mix, and content alignment, demonstrating technical and analytical expertise.

Managed paid search and social channels from conception to execution as a market leader and digital expert for allocated markets. Conceived, developed, and executed pilot programs across channels in collaboration with other teams, sharing best practices, insights, and observations.

Diversified from a primarily Search Marketing role into Paid Social, Affiliates, and Content Marketing. Developed and tested new ideas, rolling them out based on evidence.

Responsible for buying media, building out strategies, and monitoring budgets and campaign performance for large advertisers. Managed campaigns for prestigious brands including Shell, GSK, Procter & Gamble, Bose, and Volkswagen.

Pursued a Bachelor of Arts and Sciences, focusing on interdisciplinary studies. Gained a broad understanding across various academic disciplines.

Completed a Bachelor's Degree in Advertising and Public Relations. Developed expertise in communication strategies, marketing, and public relations practices.