Julia González Dastis
@juliagonzlezdastis
Senior Growth & Digital Advertising Leader with proven success.
What I'm looking for
With over 8 years of dedicated experience in Digital Advertising, I bring a wealth of knowledge and proven success across diverse landscapes, from dynamic large-scale agencies to nimble mid-sized firms and impactful client-side roles. My expertise spans Performance Marketing, Data Analytics, and Client Management.
I've had the privilege of contributing to prestigious brands such as Aleph, Bumble, and Getty Images, where I've gained invaluable insights and consistently delivered exceptional results. My role as Senior Digital Growth Lead at Aleph involves managing relationships with global advertisers and optimizing campaigns to drive growth.
Experience
Work history, roles, and key accomplishments
Senior Digital Growth Lead
Aleph
May 2023 - Present (2 years 1 month)
Managed and grew relationships with global advertisers, conducting business reviews and presenting digital strategies and media plans. Analyzed campaign data, identified new opportunities, and provided guidance throughout the planning and execution process.
Growth Marketing Manager
Bumble
Mar 2020 - May 2023 (3 years 2 months)
Responsible for core and emerging markets success, planning, developing, and implementing comprehensive media strategies to increase brand visibility and drive new user acquisition via paid channels. Crafted a comprehensive regional master plan, detailing budget, ad formats, channel mix, and content alignment, demonstrating technical and analytical expertise.
Digital Marketing Specialist
Getty Images
Nov 2018 - Mar 2020 (1 year 4 months)
Managed paid search and social channels from conception to execution as a market leader and digital expert for allocated markets. Conceived, developed, and executed pilot programs across channels in collaboration with other teams, sharing best practices, insights, and observations.
Paid Media Specialist
SpareRoom
Jun 2017 - Oct 2018 (1 year 4 months)
Diversified from a primarily Search Marketing role into Paid Social, Affiliates, and Content Marketing. Developed and tested new ideas, rolling them out based on evidence.
Int’ Planner/Senior Executive Search & Biddable
MediaCom UK
Oct 2015 - Present (9 years 8 months)
Responsible for buying media, building out strategies, and monitoring budgets and campaign performance for large advertisers. Managed campaigns for prestigious brands including Shell, GSK, Procter & Gamble, Bose, and Volkswagen.
Education
Degrees, certifications, and relevant coursework
University College London
BASc, Arts & Sciences
Pursued a Bachelor of Arts and Sciences, focusing on interdisciplinary studies. Gained a broad understanding across various academic disciplines.
Universidad de Sevilla
Grado en Publicidad & Relaciones Públicas, Publicidad & Relaciones Públicas
Completed a Bachelor's Degree in Advertising and Public Relations. Developed expertise in communication strategies, marketing, and public relations practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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