I am a senior manager at GoodRx, where I lead the planning and execution of program initiatives across our consumer and customer-facing sales channels. With a track record of driving revenue growth and developing innovative strategies, I have successfully generated new initiatives to increase membership growth and implemented an integrated retention strategy to reduce churn. Collaborating with technical teams, I have also established an actionable customer feedback loop and crafted a data strategy to monitor performance efforts.
Prior to my role at GoodRx, I worked as a senior consultant at Kaiser Permanente, where I developed multi-channel sales strategies and provided client-facing support. I led market strategies for lines of business, developed product roadmaps based on consumer personas and data analysis, and recommended financial decisions through budget and operational reviews. As a senior strategy analyst in the corporate strategy department, I played a key role in developing executive strategic projects, facilitating transformational strategy initiatives, and providing business intelligence support.
My experience also includes working as a financial analyst at Sharp Health Care, where I designed financial business plans, developed profit and loss statements, and contributed to cost reduction initiatives. I hold a Master of Health Administration degree and a Bachelor of Arts in Public Relations with a minor in Media Communications.
