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Dhanashree Velu

@dhanashreevelu

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Product Marketing Manager at Wipro, shaping client proposals and revenue enablement.

India

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At Wipro Pvt Ltd, I translate business requirements, solution capabilities, and customer priorities into RFP responses, executive presentations, sales narratives, and proposal collateral. I also develop marketing plans and review campaign performance to inform future recommendations.

At VisAI Labs, I owned product marketing for physical AI products, including platform positioning, go-to-market strategy, and sales enablement across computer vision solutions. I led the go-to-market strategy for an iOS app and worked on SEO and AI-search content that generated inbound leads and supported SQL targets.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Wipro Pvt Ltd

May 2026 - Present (6 months)

Drive revenue enablement for client acquisition by translating business requirements into high-impact RFP responses, executive presentations, and proposal collateral. Develop quarterly and annual marketing plans, coordinate cross-functional teams, and review post-campaign performance.

Marketing Strategy RFP Responses Sales Enablement Cross functional Coordination Campaign Management Stakeholder Management

Product Marketer

VisAI Labs

Jul 2023 - May 2026 (2 years 10 months)

Owned end-to-end product marketing for physical AI products, defining platform-level positioning, GTM strategy, and sales narratives. Led GTM for an iOS app, executed founder-led distribution, and drove post-launch optimization contributing to 90% of annual SQL targets.

Content Writer & Social Media Manager

VisAI Labs

Mar 2023 - Jun 2023 (3 months)

Created product-focused content including blogs, case studies, email campaigns, and website copy. Supported executive LinkedIn presence and collaborated with product, design, and leadership teams to translate technical concepts into customer-facing narratives.

Content Writing Social Media Management Blogging Case Studies Email Marketing LinkedIn Analytics Messaging

Content Writer & Delivery Manager

Yellow Themez IT Solutions

Jun 2022 - Feb 2023 (8 months)

Created marketing content across blogs, website pages, and social campaigns. Led content delivery and coordination, managing task delegation, timelines, and quality reviews to ensure on-time execution.

Content Writing Content Strategy Project Management Team Coordination Quality Assurance Performance Monitoring