Open to opportunities

Ramit Kaur

@ramitkaur

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Product marketing strategist and content strategist turning complex features into clear launch messaging.

India

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What I'm looking for

I’m looking for a role where I can own positioning, go-to-market planning, and content that turns product features into clear messaging—working closely with Product, Sales, Design, and Marketing to drive adoption and demand.

I plan and run go-to-market strategies for SaaS product and feature launches at ADDA, from audience segmentation and positioning to multi-channel execution and adoption. I build messaging frameworks, value propositions, and use-case narratives across community-management products.

I study product usage and customer segments to spot adoption gaps, then I create targeted activation campaigns using in-app marketing, WhatsApp, email, newsletters, and customer-success outreach. I also run market and competitive research to sharpen product differentiation and guide website, campaign, and sales messaging.

Earlier, I owned end-to-end content strategy and execution for CaseFox/MatterSuite, shipping blogs, landing pages, and website copy aligned to product positioning and lead generation, including SEO initiatives that drove 30%+ organic traffic growth. I also led content management and editorial delivery at CUBE, managing multi-brand pipelines and coordinating across creative, design, social, and SEO teams.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Specialist

Current

ADDA

Mar 2026 - Present (4 months)

Planned and executed go-to-market strategies for SaaS product and feature launches, including audience segmentation, positioning, and multi-channel execution.

Go To Market Strategy Product Launch Product Positioning Messaging Frameworks Market Research Sales Enablement WhatsApp Email Newsletters Customer Success

Content Manager

CUBE

Oct 2025 - Feb 2026 (4 months)

Managed content strategy and execution, delivering consistent, high-quality content that drives visibility and engagement. Led end-to-end content process from ideation to publication.

Content Strategy Editorial Planning Team Leadership Client Communication Brand Voice SEO

Content Strategist & Writer

CaseFox / MatterSuite

Jul 2023 - Sep 2025 (2 years 2 months)

Led content strategy and execution for CaseFox & MatterSuite, creating high-impact blogs, landing pages, website copy, and in-app content to support product positioning and lead generation.

Content Strategy SEO Copywriting Blogging Landing Pages In App Go To Market Demand Generation Keyword Research

Content Writer

Webcontxt/ Dreamcast Global

Nov 2022 - Jun 2023 (7 months)

Created and executed SEO-optimized content across blogs, website pages, ads, emails, and social media to improve organic visibility, engagement, and lead generation.

SEO Copywriting Blogging Email Marketing Social Media

Social Media & Digital Marketing Executive

Technogaze Solutions

Oct 2021 - Dec 2022 (1 year 2 months)

Managed social media strategy and day-to-day execution, creating engaging posts and coordinating with designers to ensure consistent branding and visual alignment.

Social Media Strategy Content Creation Branding On Page SEO Client Communication